2021 CLICK & FIT PROGRAM LAUNCHED
By Fulcrum Suspensions
Following the overwhelming success of its trial in March last year, Fulcrum Suspensions has just launched its 2021 Click & Fit Program which promises to be a hit both with customers and its dealer network.
Announced at the recent National 4×4 Outdoors Show in Brisbane, the initiative allows customers on the Fulcrum Suspensions website (www.fulcrumsuspensions.com.au) to select components that fit their vehicle and instead of just having the parts delivered to their home or closest dealer, they can now arrange for the parts to be installed by a qualified suspension specialist in their local area.
“Since we trialled Click & Fit last year, we’ve had more and more customers asking us whether we could assist with fitment of their Fulcrum products and it was a logical decision to make Click & Fit an ongoing program for the business,” Fulcrum Suspension Chief Executive Officer, Nicolas Scudamore-Smith, said.
“Consumer demand is already heading in this direction across the whole industry, and we believe it is great news for our dealers as well, specifically the fact that we are sending them a brand-new consumer to their workshop who will potentially become a customer for life.”
To launch the initiative, Fulcrum and its dealer network offered 50 percent off the installation price for any lift kit purchased up until March 31, which represented a significant saving for customers.
Further to the retail offer, a National marketing campaign has been launched across digital, social media and radio, as well as leveraging the hugely successful partnership between Fulcrum Suspensions and the team at 4WD24/7.
The surge in online demand for Fulcrum products has also created a number of new roles within the business, with a team of Click & Fit Concierges recently recruited.
The role of the Click & Fit Concierge is to liaise with the dealer network and confirm an agreed time for the fitment to take place, ensuring that the customer and workshop is kept up-to-date at all times.
“We genuinely feel this is a game changer for the industry and have the full support of our dealer network for what is a very exciting time ahead,” Nicholas said.
For more information regarding Click & Fit, visit www.fulcrumsuspensions.com.au