500+ YEARS OF HERITAGE UNDER ONE ROOF
Filpro Automotive makes the move to its own warehouse, creating more flexibility
Following a long standing, established business in New Zealand, Filpro Automotive says it has been gaining traction here in Australia within the aftermarket scene, offering compelling value to customers with its range of market leading brands stemming from partnerships with world class manufacturers.
To add to its already wide selection of products under the Filpro Automotive banner, the acquisition of Powerdown Australia was finalised earlier this year; adding the Australian designed and developed suspension products and ride control components for heavy commercial vehicles, and including the RAW 4×4 suspension products, to the group.
After Filpro’s acquisition of Powerdown in February, Filpro says the next logical step for the business was to consolidate all of its brands under the one roof, literally.
The warehouse expansion project began in May with all stock being transferred to the Beresfield warehouse in July, that had been prepared with extra racking and new equipment and planned with a new layout to accommodate the additional range of products.
Filpro Automotive explains that making the move from a 3PL warehouse to its own facility will provide a more flexible option into the future for Filpro and its customers; creating and fast-tracking opportunities to grow partnerships with its distributors across Australia.
With greater flexibility, the Filpro group plans to expand its footprint, with a service model to open its range to re-sellers to aid in greater availability to workshops and trade customers.
Whilst product was being moved across the East Coast to its new home in Beresfield, the Filpro team launched its new website, covering each of its brands and the history behind them, totaling over 500 years.
Product catalogues, information and websites are linked for all brands, including FRAM Filters, Powerdown, RAW 4×4, Holts, Prestone, Redex and Simoniz.