70 YEARS OF PEDDERS
Celebrating a family franchise across three generations
The decision to franchise turned what began in 1950 as a humble shock absorber reconditioning business in the Melbourne suburb of Carnegie into a 120 store Australia-wide network which also exports to over 40 countries around the world.
Founded by Roy Pedder in 1950, the Pedders business celebrates 70 years of operation in 2020.
Pedders originally offered servicing fixing general household items before finding a niche in the automotive repair market in smash repairs and shock absorbers.
Roy’s son, Ron, joined at 16 years of age, learning the business from the ground up starting as a fitter and turner before moving into Sales followed by Management.
“I was very fortunate that my father allowed me to take control of the business in the early 1970s,” Ron Pedder said.
It was under Ron’s leadership that Pedders Suspension evolved from a focus on reconditioning shock absorbers to designing and producing its own product. To support this new strategy, Ron saw the only way to ensure good distribution of product was to open Pedders’ own stores. This strategy paved the way for the commencement of extensive franchising to support Pedders’ own homegrown brand.
Eventually like his father before him, Ron passed the baton to the next generation with his sons Mark and Scott Pedder now overseeing the direction of the business.
While Pedders Brakes and Suspension has grown extensively since the first franchise opened in 1982, within its heart it has remained a family business that is today in its third generation celebrating the significant milestone of 70 years of operation.
For more information, visit www.pedders.com.au