Rockynats 05 was a showcase for the Autoglym range

As presenting partner of Rare Spares Rockynats 05, those behind Autoglym say it didn’t just put its name to Australia’s most rapidly expanding car festival, it breathed life into its whole brand ethos.
The Rockhampton event was the ideal platform for Autoglym to showcase not only its premium car care range, but also its decades-long record for performance, reliability, and quality.
“Celebrating 60 years in the automotive aftermarket, Autoglym is synonymous with detailing quality, from enthusiast garages right up to highest levels of professional and trade” Autoglym ANZ Head of Marketing, David Turney, said.
“Our activation at Rockynats was more than a marketing exercise; it was a live demonstration of what’s kept Autoglym at the forefront of car care across generations: easy-to-use products, consistent in their finish and tailored for real-world applications.”
Autoglym’s presence on site reflected the brand’s end-to-end philosophy to vehicle presentation.
From preparation and cleaning to polishing and long-term protection, the brand says it has a total solutions package for both professionals and weekenders.
“Over the Rockynats weekend, entrants and spectators alike saw how Autoglym is dedicated to supporting this journey, not only through product, but through know-how, training, and passion for the car fraternity,” David said.
Impressive as the parades were, with their big groups, it was the one-on-one conversations with detailers and car owners that made the greatest impact.
The Autoglym team focused on education, talking about the “why” behind their formulations and how their system of interconnected products delivers reproducible, high-end outcomes, whether in a detailing studio, dealer prep bay, or home garage.
Autoglym attending Rockynats 05 also highlighted the brand’s relevance in today’s aftermarket.
With paint protection, ceramic finishes, and contactless washing becoming increasingly popular, the brand says it continues to lead the way in innovation without abandoning its philosophy of ease of use and uncompromising results.
“Rockynats was more than brand awareness, it was a brand experience,” David said.
“It was a chance to connect with our audience in the most authentic way possible: by showing what Autoglym is all about.
“From classics to the newest builds, Autoglym had Rockynats shining, and reminded the industry why it is still the name professionals trust.”

For more information, visit www.autoglym.com.au