The Australian manufacturer was established in 1930

Lovells Group marks its 95th anniversary this year as a global leader in the design and manufacture of premium suspension components, celebrating nearly a century of innovation, resilience, and unwavering commitment to Australian industry.
To mark the milestone, Lovells has undertaken the most comprehensive rebrand in its history, set to roll out across all of its business units, retail locations, and its extensive distribution network.
This initiative encompasses every physical and digital touchpoint, reflecting the company’s commitment to innovation and customer engagement.
The rebranding leads a raft of planned business activities to mark the manufacturers 95th year of operations, including further investment into facilities and local capabilities, sponsorship activities and customer engagement activations throughout the second half of 2025.
Founded in 1930 by George Lovell in Homebush, New South Wales, Lovells has grown from a modest spring workshop into a powerhouse of precision engineering – supporting vital sectors such as emergency services, mining, agriculture, railway, and critical transport infrastructure across Australia and around the world.
From its early beginnings during the Great Depression, Lovells forged a reputation for quality and reliability, guided by its founding philosophy of building products “up to a standard, not down to a price.”
Today, that same principle underpins the company’s operations, now home to the largest hot spring coiling plant in the Southern Hemisphere and engaging a workforce of more than 120 skilled Australians from various fields.
“This isn’t just a celebration of our past – it is a clear statement of intent for our future,” Lovells Group Managing Director, Simon Crane, said.
“We’re proud of what we’ve built over the last 95 years, but we’re even more excited about what’s next.
“With a bold new brand, a world-class website, and major investments in R&D, we’re making sure Lovells is ready to lead for the next 95.”

Lovells says its components are engineered for performance, safety, and longevity, and states that its advanced suspension systems are trusted in diverse applications from intercity trains and fire trucks, to mining haul trucks and recreational vehicles.
The company says this broad application footprint reflects Lovells’ capacity to meet the highest technical standards across demanding environments.
Exporting to more than 30 countries – including diverse markets such as the USA, Saudi Arabia, Norway, Greece, Kazakhstan, and Thailand – Lovells says it is a shining example of an Australian manufacturer punching above its weight globally, showcasing the best of Australian engineering and resilience on the international stage.
“Our export success demonstrates that locally made doesn’t mean locally limited,” Simon said.
“We’ve proven that with the right investment in people, technology, and product quality, Australia can be a global leader in advanced manufacturing.”
In addition to its technological innovation – such as using high-tensile alloy steels and second-stage manufacturing certifications for GVM (Gross Vehicle Mass) upgrades – Lovells continues to champion local employment.
The company employs Australians across a wide spectrum of skills and qualifications, from research and development, to engineering and trades, through to logistics and sales spanning 200 points of presence across the country.
Consisting of two divisions, Lovells Industrial offer design, engineering, manufacturing and procurement of products, which are then sold and distributed through Lovells Automotive Systems.
The entire Lovells operation is supported by corporate and manufacturing operations located in Newcastle, New South Wales.
For more information, visit www.lovells.com.au