Varta says finding the right battery has never been easier

The automotive industry is undergoing rapid technological advancements, and with them comes the need for reliable, efficient, and future-ready battery solutions.
JAS Oceania describes Clarios as “the world’s largest, most technologically advanced and responsible low-voltage 12V battery manufacturer.”
Drawing from its 130-year legacy of innovation and growth, Clarios has introduced a streamlined and updated product portfolio of its leading brand in EMEA, Varta Batteries to meet these demands, simplifying the selection process and meeting the challenges of modern vehicle technology.
“With this relaunch, finding the right battery has become easier than ever before,” JAS Oceania Product Manager, Mike Morgan, said.
As vehicles become increasingly modernised and electrified, battery technology must keep pace. Advanced technologies such as EFB (Enhanced Flooded Battery) and AGM (Absorbent Glass Mat) are essential for supporting Start-Stop systems and for all types of powertrains such as ICE or BEV.
Advanced technology batteries offer superior cycle life, improved energy density, and enhanced charge acceptance, making them indispensable for new-generation vehicles.
However, the growing variety of vehicles and battery technologies came with complexity. For both consumers and workshops, navigating this landscape can be challenging – especially when making decisions online.
JAS Oceania says the new Varta Batteries portfolio is designed with a clear structure to make identifying the right battery straightforward.
By organising the range by technology and introducing intuitive features, it says Varta ensures that customers and workshops can make confident choices quickly.
To support in the selection process, Varta has implemented a colour-coded system:
• Gold for AGM Batteries: for high-demand applications, including advanced Start-Stop systems, commercial vehicles with advanced hotelling functions and xEVs.
• Silver for EFB Batteries: developed for vehicles with Start-Stop systems and for Heavy Commercial Vehicles with basic hotelling functions and end-of-frame installation, offering enhanced durability and performance.
• Blue for SLI Batteries: ideal for conventional vehicles, prioritising reliable starting power.
This color-coding system, combined with prominently displayed key specifications such as technology type, capacity, and the Varta logo, simplifies the decision-making process at every touchpoint – whether online or in-store.
Varta Batteries are exclusively distributed by JAS Oceania, one of Australia’s most experienced battery and automotive electrical distributors.
With a strong national network of over 40 branch locations and a deep commitment to service and support, JAS Oceania says it is proud to supply Varta products to automotive professionals, workshops, fleet operators, and battery retailers across the country, including HSY, Battery World, Burson and Autobarn.

For further information, visit www.jasoceania.com.au