The brand’s laser-measured FloorLiner launched its success

For more than 30 years, WeatherTech says it has been at the forefront of automotive innovation, engineering products that redefine the way drivers protect and experience their vehicles.
What began as a single solution to a common frustration – dirty, worn-out vehicle floors – has grown into a comprehensive lineup of premium automotive accessories trusted by millions around the world.
The cornerstone of the brand’s success was the introduction of the laser-measured FloorLiner, a product that it says revolutionised vehicle protection.
Designed to fit each vehicle’s make and model with absolute precision, the FloorLiner provides complete coverage against dirt, mud, spills, and daily wear.
Unlike generic mats, it is engineered to perform under real-world conditions while enhancing the vehicle’s interior with a sleek, professional finish.
From that breakthrough, WeatherTech expanded its offering to create a full ecosystem of automotive protection solutions including cargo boot mats, mud flaps, window weathershields, sunshades, seat protectors, and interior accessories.
WeatherTech says every one of its products is conceived, designed, engineered, and manufactured with exacting standards, ensuring that protection doesn’t come at the cost of aesthetics.
By combining state-of-the-art technology with premium materials, WeatherTech says it delivers accessories that don’t just look the part; they perform when it matters most.
“WeatherTech has never been about quick fixes or disposable accessories,” WeatherTech Australia General Manager, Matthew Kay, said.
“Our customers want products that last, and that’s exactly what we deliver. Every design decision is driven by precision, performance, and durability.”
Matthew says this relentless focus on innovation and craftsmanship has positioned WeatherTech as the go-to brand for drivers who demand more from their vehicles.
“Whether it’s the daily commute, long road trips, or rugged off-road adventures, WeatherTech ensures that vehicles remain protected, functional, and ready for whatever comes next,” Matthew said.
“As the automotive landscape evolves, WeatherTech remains committed to engineering smarter solutions, staying ahead of trends, and anticipating the needs of modern drivers.
“The mission is simple: to give customers peace of mind knowing their vehicle is protected – inside and out – by accessories that are built to last.
“When you choose WeatherTech, you’re not just buying an accessory. You’re investing in precision, reliability, and protection that goes the distance.”

For more information, visit www.weathertech.com.au