With this expansion, VRS is now a full-service provider of off-road and utility accessories

VRS says it has long been recognised as a trusted name in the 4×4 industry, with its winches becoming a go-to solution for drivers seeking reliability in tough recovery situations.
Built on a reputation for strength, durability, and innovation, VRS says its products have earned the trust of adventurers, tradies, and everyday drivers alike.
Now, VRS is proud to announce its expansion beyond winches, launching a broader range of 4×4 accessories including bull bars, tonneau covers, and additional vehicle solutions designed to meet the evolving needs of the market.
This expansion marks an important milestone in the VRS journey, transforming the brand from a specialist in recovery equipment to a full-service provider of off-road and utility accessories.
With the growth of the 4×4 market and increasing demand for reliable, high-quality aftermarket products, VRS says it is stepping up to deliver solutions that not only protect vehicles but also enhance lifestyle and functionality.
Starting with new bull bars, designed and tested to meet Australian standards, and extending to tonneau covers and other accessories, VRS explains it is broadening its product line to deliver a one-stop solution for vehicle enhancement.
It states each product is built on the brand’s reputation for reliability and innovation, offering drivers the confidence to tackle both everyday journeys and off-road adventures.
“VRS began with winches, but our vision has always been bigger,” VRS General Manager, Matthew Kay, said.
“By expanding into tonneau covers, bull bars, and other 4X4 accessories, we’re giving customers the ability to outfit their vehicles with products they can trust — all from one brand.
“This expansion is just the beginning. VRS is committed to developing a full ecosystem of 4X4 accessories, from protective equipment and recovery gear to lifestyle and utility solutions, with a focus on maintaining the high standards of safety, durability, and functionality that have always been at the core of the brand,” Matthew said.
“With this bold step, VRS continues to strengthen its position as a leader in the 4×4 aftermarket, delivering products that support both adventure and everyday use — ensuring customers are ready for whatever lies ahead.”

For more information, visit www.vrs4x4.com.au