DRIVING A NEW ERA IN AUTOMOTIVE FRANCHISING
Auto Leaders says it offers a unique path

In an industry worth over $10 billion annually, the Australian automotive service sector is booming, and Auto Leaders says it is steering straight into the heart of it with a franchise model that challenges convention and rewards ambition.
Founded in 1997, Auto Leaders says it has built its reputation on two simple but powerful promises: “All Car Servicing with No Surprises” and “The Dealer Alternative.”
“These aren’t just catchy slogans, they are the foundation of a business model designed to empower franchisees and earn customer trust,” Auto Leaders Managing Director, Scott Day, said.
“At a time when transparency and reliability are more valuable than ever, Auto Leaders offers both in spades.
“What sets Auto Leaders apart is its fixed-fee franchise structure. Unlike traditional percentage based royalty models, Auto Leaders charges a flat monthly fee for marketing and administration.
“This means franchisees keep more of what they earn, incentivising growth and rewarding performance. It is a refreshing approach in a sector often bogged down by hidden costs and rigid systems.”
Support is another cornerstone of the Auto Leaders experience.
“From site selection and lease negotiation to training, software support, and marketing, franchisees are never left to navigate alone,” Scott said.
“Independent workshops looking to increase profitability can incorporate the unique Auto Leaders model to transform their operations from wage-earning to profit-making.”
The brand’s commitment to excellence is evident in its operations manual, which ensures consistent service standards across all locations.
“This uniformity not only builds customer confidence but reinforces the professional image that Auto Leaders has built up over nearly three decades,” Scott said.
Technology also plays a key role with their own point-of-sale software streamlining everything from bookings and jobs, suppliers and inventory, customer and vehicle databases, marketing and reporting giving franchisees a digital edge in a competitive market.
“Auto Leaders isn’t just about servicing cars – it is about servicing futures,” Scott said.
“With over 21 million registered vehicles in Australia and a 26 percent increase in Queensland alone over the past decade, the demand for reliable automotive care is only accelerating.
“Auto Leaders is perfectly positioned to meet that demand while offering franchisees a clear, profitable path forward.
“If you are an independent workshop looking to shift gears with your business, Auto Leaders offers a brand, a system, a community and most importantly, a path to profit. In a crowded market, that’s a rare and valuable combination.”
For further information, contact scott@autoleaders.com.au or visit www.autoleaders.com.au