The company wants its expo stand to help workshops drive better outcomes in their businesses

Penrite Oil is set to make a strong statement at the 2026 Australian Automotive Aftermarket Expo, returning to the Melbourne Exhibition and Convention Centre from May 14 to 16 with a presence that blends heritage, innovation and commercial value for workshops across the country.
Located at Stand L24, Penrite states its activation is designed with one clear objective: to give mechanics and workshop owners tangible reasons to engage, learn, and ultimately drive better outcomes in their businesses.
This year carries added significance, marking Penrite’s 100th year in operation.
“A century in the Australian automotive landscape is not just a milestone, it is a proof point of consistency, product integrity and deep understanding of local conditions,” Penrite Oil Chief Executive Officer, Toby Dymond, said.
“For workshop operators, this translates into confidence; confidence in product performance, supply reliability and technical backing.
“At the Expo, that legacy will be brought to life through a series of brand-led touchpoints that reinforce why Penrite continues to be a trusted partner in workshops nationwide.”
Central to the stand experience will be the presence of recently acquired businesses, Brandlines and Australian Automotive Parts (AAP), each bringing their own specialised product portfolios and technical expertise.
Both will be showcased alongside Penrite to give workshops direct exposure to a broader range of high-quality components.
Brandlines will feature leading products including Gabriel suspension, Autolite spark plugs, and EZILIFT gas struts, supported by a knowledgeable technical team ready to provide application advice.
AAP will highlight its range across Ultima brakes and shocks, Selby suspension systems, and Platinum gaskets, offering workshop owners a closer look at proven, workshop-ready solutions.
Visitors to Stand L24 will gain practical insight into these product ranges and have the opportunity to engage directly with specialists who understand the demands of day-to-day workshop operations.
From a product perspective, Penrite will showcase its latest advancements across engine oils, lubricants, coolants, and additives.
Attendees will also have the opportunity to have a look and feel of the new premium Penrite oil and air filters.
With vehicle technology continuing to evolve, particularly across hybrid, Euro specification, and high-performance segments, staying up to date with correct product selection is critical.
The stand will provide hands-on access to the latest formulations and specifications, supported by technical insights that help workshops make informed decisions, reduce comebacks and protect engine longevity.
“This is not just a display, it is a practical opportunity to align product choices with modern vehicle requirements,” Toby said.
Beyond product and portfolio, Penrite is leaning into engagement. A series of on-stand activations will give visitors the chance to interact directly with the brand, its people and its history.
In line with the centenary celebrations, attendees will have the opportunity to win exclusive 100th year prizes, adding a commercial incentive to the visit while reinforcing brand connection.
“These activations are designed to create energy at the stand and ensure that time spent with Penrite is both valuable and memorable,” Toby said.
A standout feature for many attendees will be the presence of the Aston Martin DB12 Goldeneye edition from the Penrite Museum Collection.
“This vehicle represents more than just visual appeal, it reflects the performance pedigree and premium associations that underpin the Penrite brand,” Toby said.
“For workshop owners, it serves as a reminder of the importance of using products that meet the demands of high-performance engineering, while also providing a drawcard that makes Stand L24 a must-visit destination on the Expo floor.
“Equally important is the opportunity for direct engagement with the Penrite team. In an environment where technical clarity and support can make a measurable difference to workshop efficiency, having access to knowledgeable representatives is a key advantage.
“Visitors will be able to discuss specific applications, troubleshoot challenges and explore partnership opportunities that extend beyond the Expo itself.
“In a competitive market where workshops are under pressure to deliver quality, efficiency and profitability, the value of aligning with a proven brand cannot be overstated.
“Penrite’s presence at the Australian Automotive Aftermarket Expo is not just about showcasing products, it is about demonstrating a clear pathway for workshops to operate smarter, reduce risk and enhance customer outcomes.
“For mechanics and workshop owners attending the Expo, Stand L24 should be high on the priority list. Between the centenary celebrations, comprehensive product offering, engaging activations and the chance to connect with a brand that has supported the industry for 100 years, the return on time spent is clear.”

For more from Penrite Oil, visit www.penriteoil.com.au