Burson’s relaunched oil range combines dependable supply, competitive pricing, and trade-focused performance

Burson Auto Parts has been a trusted trade partner of Australian workshop owners for 55 years, and the Burson Oil range has been around for over 30 years.
Thanks to this history, Burson says it is perfectly placed to understand the demands for mechanics across Australia.

Elevating the Burson Oil offering
Now, Burson Auto Parts says it is excited and proud to announce a “big-time upgrade” to its offering, thanks to a long-term partnership with Fuchs Lubricants Australia.
Burson Auto Parts Category Manager, Steve Johnson, explains this partnership with Fuchs Australia has raised Burson’s product offer to the market, with the latest specifications and viscosities all made locally in Melbourne, Victoria.
“This collaboration combines Burson’s extensive understanding of the Australian automotive aftermarket with Fuchs’ globally recognised lubrication expertise,” Steve said.
“Working with a worldwide organisation like Fuchs gives us access to first to market opportunities going forward.”

A new look
As part of this partnership with Fuchs, the Burson Oil branding has undergone a significant visual refresh, featuring a refined new label design which enhances the product’s premium market positioning.
Each bottle features a clear label to ensure customers know which oil is right for them.
The bottles feature ergonomic handles and easy-pour necks, and they are also made from recycled materials to reduce their carbon footprint.
“While Fuchs Lubricants is German engineered, all oils are made here in Melbourne,” Steven said.
“This keeps the tradition of Burson oil being made in Australia, which is important and something that Burson is immensely proud of.
“Made In Australia by a world-leading oil brand in Fuchs, I am not sure Burson can offer the market any better!”

Designed to perform
Specification wise, Burson says its high-quality range is at the forefront of today’s current vehicle and machinery.
“Burson’s range covers all of today’s modern passenger, SUV/4X4, Light and Heavy Commercial lubricant needs and meets all the industry specifications like LOW SAPs, Diesel Particulate Filter compatible engine oils, and Burson offers the best available oils for older engines and performance engines,” Steve said.
“Burson Oils undergo rigorous quality assurance to meet the latest industry specifications and standards, all completed by Fuchs Lubricants Australia.
“Its lubricants are made using the best available base oils and advanced additive technology that delivers world class lubrication to the vast range of vehicles in the Australian market.”
Burson Oil is split into two different categories:
• Perform – designed to not only meet the standard, but exceed it with improved protection for vehicles.
• Optimal – the top-tier choice designed to the high quality of other premium-grade lubricant brands on the market.
“The Optimal range represents the pinnacle of what Burson Oil has to offer, delivering full synthetic performance engineered to meet the exacting demands of today’s most advanced engines,” Steve said.
To make it as easy as possible for workshops to stock and supply, the Optimal range is available in a vast variety of sizes from convenient one litre bottles right through to 205 litre drums, ensuring workshops of every size can order exactly what they need.
“Burson customers can streamline their workshop inventory with the Burson lubricant range, designed to meet the demands of the trade and trusted by professionals across Australia,” Steve said.

Backed by Burson, built for the trade
No matter what Burson Oil a workshop chooses, it does so knowing the trusted names of Burson Auto Parts and Fuchs back it.
“Thanks to Burson Auto Parts’ vast network of stores, customers can get high-quality Burson Oil wherever they are located across Australia,” Steve said.
“With a focus on quality, reliability and affordability, Burson’s lubricant range is formulated to help workshops achieve the best results for their customers’ vehicles.
“Supported by more than 225 stores, national distribution centres, and over 1,200 delivery vehicles, Burson ensures dependable product availability when customers need it most.
“This extensive distribution network minimises downtime for workshops and provides the confidence that essential lubricant products are always within reach.”
Burson offers everything from one litre bottles to two hundred and five litre drums across the range.
Each Burson store can deliver a customers’ oil needs as required making its offer the best in the industry.
“As Australia’s trusted supplier of aftermarket automotive parts, Burson Auto Parts is committed to providing a competitively priced oil range that satisfies its customers’ needs and allows you to pass on savings,” Steve said.
“With Burson Oil, workshops can keep their customers moving with savings at the checkout, without compromising on quality.
“Backed by local manufacturing, advanced technology, and industry-leading support, the relaunched Burson Oil range reinforces Burson’s commitment to helping Australian workshops operate more efficiently and profitably.”

To find out more about the Burson Oil range or contact your local supplier, visit www.burson.com.au