Research shows consumers in this country are purchasing very different vehicles to what they were 15 years ago

Car parc data researched by AAAA partner ACA Research clearly shows that Australian consumers’ preferences have changed over the past decade and a half.
It is clear that Ford and Holden six cylinders are no longer the mainstay of the Australian motoring industry.
This is no great surprise considering that neither Ford nor Holden manufacture cars on our shores anymore, but the data clearly shows that this trend was well underway before the production lines stopped for the locally made Commodores and Falcons.
In 2004, Ford was selling 94,225 units and Holden a massive 150,378 units. By 2019, Ford’s sales had dropped to 49,215 (which was bolstered by its range of small and mid-sized passenger vehicles and SUVs and utes), while Holden sold just 31,611 units.
Perhaps even more alarming was Holden’s drop after leaving Australian manufacturing behind, as its 2017 sales were still relatively high at 81,740.
Toyota has remained a constant front-runner in the Australian market. It was second only to Holden back in 2004 and took the lead in 2006, which it has not relinquished since.
While many of the other Japanese brands and the European marques have remained steady, the big movers have been the Korean brands.
Hyundai sold 18,502 units in 2004 and after a peak of 107,337 in 2017, it still had strong sales of 72,611 last year. This drop from 2017 to last year is reflected across most marques.
Kia has moved from just 6,070 units in 2004 to 58,101 last year. Other interesting positive movers since 2004 have been Jeep and Isuzu, though Jeep’s significant drop off since 2017 would be a major concern for the company.
AAAM will delve deeper into this data in its October issue, including an analysis on what this all means for the aftermarket parts and accessories segment and the service and repair sector.