A TRADE FAIR S.E.T FOR A TWIST

Automechanika Kuala Lumpur 2021 is sparking a fresh outlook on the traditional automotive trade fair

From 18 to 20 March at the Kuala Lumpur Convention Centre, the event-oriented Automechanika Kuala Lumpur 2021 exhibition will uniquely combine all elements of ‘Sourcing, Entertainment and Training’ to offer a ‘S.E.T’ of solutions for fairgoers to meet their participating objectives.
An all-encompassing array of onsite activities and networking opportunities will help create a dialogue between players in the passenger vehicle, commercial vehicle, logistics and IoT sectors.  
Event organisers says Malaysia is one of the most dynamic countries in ASEAN and a regional leader of digital development. They say digital breakthroughs in Malaysia present a host of new opportunities in the ongoing automation of traditional manufacturing and practices (Industry 4.0) throughout the automotive value chain; the recent National Automotive Policy (NAP) 2020 even placed IoT at the forefront of future thinking.
Taking these factors into account, Automechanika Kuala Lumpur says it will push the boundaries even further at its upcoming edition to emphasise the potential of the digital transformation in the automotive market.
“The launch of ‘S.E.T’ is yet another development in the show’s 22-year history,” Messe Frankfurt (HK) Ltd Deputy General Manager, Fiona Chiew, said.
“It equally weights all components, shaping dynamic growth opportunities for automotive players along the supply chain.
“Each element of ‘Sourcing, Entertainment and Training’ will incorporate underlying digital trends that have the power to, ultimately, revolutionise end-user experiences.
Therefore, we aim to embody this innovative spirit at the show with one-of-a-kind activities that foster a passionate albeit business-oriented atmosphere.” 
As a dominant aspect of the show, business opportunities are key drivers for participants looking to find new suppliers and meet with existing clients. The 2021 event expects to host exhibitors from 16 countries and regions across all sectors at the fair.
 At the same time, Automechanika Kuala Lumpur will once again be more than just a trading platform. The Auto NITZ Party and EMMA Malaysia Final – Car Audio and Modifications Competition will give way to a new type of auto-cultural festival. Meanwhile, information gathering, training and applied teaching also remain huge pull factors for the show.    

For more information about S.E.T at Automechanika Kuala Lumpur, visit www.automechanika-kl.com