Bosch Motorsport is a parts supplier for key categories, including the Supercars Championship and the Australian Rally Championship (ARC)

Bosch has a long and storied history in motorsport, dating back to the early 1900s.
Today, the corporation is diversified into many fields, but Bosch is continuing its legacy as a leading technical partner and supplier to premier racing series’ worldwide; providing advanced electronics, fuel delivery solutions, and performance technologies.
From being the naming rights partner of the Perth SuperSprint, its involvement with the Australian Rally Championship, being a key technical partner for World Time Attack, and supporting grassroots events like hill climbs and drag racing, through to working closely with its Authorised Dealer Network members who directly support top-performing teams, Bosch is an active and passionate member of Australia’s motorsport community – nowhere more obvious than in Bosch’s Motorsport-specific business unit.
“Our involvement in motorsport is driven by two primary objectives: technology development and brand engagement,” Bosch Motorsport General Manager, Blake Jones, said.
“Since our first race win in 1901, motorsport has served as the ultimate proving ground for our products, allowing us to test and refine technologies under extreme conditions.
“This accelerates innovation that often transitions from the racetrack to our consumer automotive products.”
For 2025, Bosch Motorsport is strategically focused on two key areas: expanding its technological footprint, and strengthening its support network.

“We are actively exploring new racing categories where our innovations, particularly Motorsport ABS, can offer a distinct safety and performance advantage,” Blake explained.
“Simultaneously, we are dedicated to growing our network of authorised dealers and retailers. The goal is to ensure customers across Australia have access to expert support for achieving optimal performance from our technologies.
“While market uncertainty can affect motorsport budgets, Bosch’s established reputation for quality and reliability continues to drive strong customer engagement and sustained demand.”
Bosch’s involvement in motorsport delivers a range of benefits not only for the company directly, but also for consumers and trade customers.
“For Bosch, the benefits in product innovations, market insight, and brand engagement are obvious,” Blake said.
“As alluded to earlier, motorsport is an essential catalyst for product development across our portfolio.
“The extreme conditions of rally, circuit, and endurance racing provide an unparalleled testing environment, enabling us to engineer hardware and software which deliver maximum performance and durability.
“This direct involvement yields critical data and insights that inform the design of our commercial products.
“Furthermore, the feedback loop from race teams, dealers, and customers is invaluable, providing a deep understanding of what Australian automotive enthusiasts require and so ensuring our product development is aligned with real-world market demands.
“This process of continuous improvement, proven on the track, solidifies the quality and reputation of the entire Bosch product range.
“And of course, high-profile events and partnerships provide a powerful platform for us to connect with our customer base, showcase our diverse product portfolio, and reinforce Bosch’s reputation for quality and performance.
“For our customers – both retail and trade – our commitment to performance and innovation translates directly into the quality and reliability of the products we offer. This means access to products that are engineered to meet and exceed the highest industry standards.
“And for the Australian automotive aftermarket, our involvement reinforces Bosch’s position as a technology leader, which builds trade confidence in our brand.
“Furthermore, by sponsoring events and series’, we are pleased to actively contribute to a vibrant local motorsport community, while simultaneously creating opportunities for engagement and driving business for our network of dealers and workshops.”

Just some ways that Bosch Motorsport leverages its partnerships include strategic on-site activations and partner engagement initiatives.
“These events provide a direct channel to interact with fans and customers, allowing us to demonstrate our product range, answer technical questions, and gather valuable feedback,” Blake said.
“These partnerships also create exclusive opportunities to host events for our dealers and retail partners, strengthening business relationships and fostering brand loyalty.
“Ultimately, this integrated approach allows us to showcase our brand’s full scope – from our deep motorsport heritage to our modern power tools and home appliances – in a dynamic and engaging environment.
“The primary benefit is enhanced brand visibility and a strengthened connection with our core audience.”

To learn more about Bosch Motorsport’s activities in Australia or range of racing technologies, visit www.bosch-motorsport-shop.com.au