The story of ARB began in 1975

In 2025, ARB 4×4 Accessories proudly marks its 50th anniversary, celebrating five decades of engineering excellence, off road innovation, and enabling adventure.
From humble beginnings in a Melbourne garage to becoming a global leader in the 4×4 accessories industry, ARB says it has remained at the forefront of off road exploration, empowering adventurers worldwide with premium-quality products.

A legacy of innovation and durability
The story of ARB began in 1975 when company founder Anthony Ronald Brown (ARB) identified the need for more durable off road accessories after a rugged trip to Cape York, Australia.
His determination to create stronger, more reliable products led to the development of ARB’s first roof racks and bull bars, setting the foundation for what would become an internationally recognised brand.
From the very beginning, engineering, manufacturing, and distribution have been the backbone of ARB.
Countless hours of design, testing, and production go into every product, shaping ARB into the brand it is today.

Global expansion
ARB has now evolved into a global leader in 4×4 accessories, with a strong presence in key markets across North America, Europe, the Middle East, and South East Asia.
Today, ARB products are distributed in over 140 countries, supported by an extensive network of international partners and subsidiaries.
ARB says this global expansion reflects its commitment to delivering high-quality, adventure-ready solutions to off road enthusiasts worldwide.
Celebrating the adventurers who made

ARB possible
As ARB celebrates 50 years, it says it continues to look ahead, investing in research and development to blend its rich history with future-forward innovation.
But for half a century, the company says ARB 4×4 Accessories has been more than just a brand – it has been a trusted companion for adventurers tackling the world’s toughest terrains.
From remote deserts to snow-covered trails, ARB products have supported off roaders through their most demanding recoveries, unforgettable journeys, and remarkable achievements.

What’s installed for 2025?
ARB’s 50-year celebrations aren’t just about looking back – they’re about hitting the tracks and proving, once again, why ARB is a global leader in 4×4 adventure, says the company.
This kicked off in April, where it all began in Melbourne, with ARB taking on the VIC High Country, putting its legendary gear to the test in one of Australia’s most iconic off road destinations.
From there, ARB is set to conquer four other epic locations across Australia – from the rugged terrain of Cape York to the vast dunes of the Simpson Desert – before heading overseas for four international adventures.
ARB says these journeys will not only highlight its expertise in equipping vehicles for the toughest conditions but also serve as a tribute to the incredible global network that has made this milestone possible.
To watch all these iconic trips in real time, you can follow ARB 4×4 Accessories on socials and subscribe to its YouTube channel.

For more information, visit www.arb.com.au/50years