32 Platinum outlets will service Australian car owners

ATE Brakes is making its products more readily available via its newest sales and marketing initiative: ATE Platinum Brake Centres.
Not a conventional retail chain, the ATE Platinum Brake Centre name is provided to workshops – of which there are 32 nationally – that train their technicians to ATE quality standards and exclusively stock and fit ATE products for their customers.
There are nine in Victoria, eight in both New South Wales and Queensland, four in Western Australia, two in South Australia and one in Canberra.
Renowned for its quality range of brake parts, accessories and lubricants, ATE says it has been one of the automotive industry’s brakes leaders for well over 100 years, and is at the forefront of braking technology – which it says is why many of its products are factory-fitted by some of the biggest original equipment manufacturers (OEMs).
Distributed exclusively in Australia by hsy Autoparts – which says it is Australia’s leading distributor and supplier of new European OEM, OES and quality aftermarket parts to independent workshops – ATE Platinum Brake Centres are a step up from the standard ATE Brake Centre and have reportedly been recognised for first class service, product understanding and fitment excellence.
“An ATE Platinum Brake Centre is elevated above the standard ATE Brake Centre,” hsy national sales and marketing manager, Nick Redmond, said.
“For a workshop to qualify as an ATE Platinum Brake Centre, not only does it need to exclusively supply and fit ATE product, but it has to present professionally and have technicians regularly involved in ATE specialty training.”
Hsy has invested in a comprehensive marketing campaign to create brand awareness for ATE Platinum Brake Centres, directing consumers to their nearest workshop via its dedicated website.

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