AUSGARAGE APPOINTED BY CENTURY YUASA

The company has been appointed to manage the official launch of Century Yuasa’s new New Zealand brand

AusGarage says it is proud and excited to announce that it has been appointed as the launch agency for Australia and New Zealand’s leading aftermarket battery manufacturer and supplier, Century Yuasa Batteries.
AusGarage will be managing the official launch of Century Yuasa’s new distribution network brand in New Zealand.
AusGarage will be responsible for digital campaign development and execution, strategy implementation and creative direction for the new brand. Key areas of focus will be generating awareness, brand building, increasing engagement via use of bespoke video production and implementation of nationally targeted ad campaigns on Google and Social Media.
Established in 1928, the Century brand has become a household name amongst the Australian and New Zealand motoring community. Manufacturing for over 90 years, Century Yuasa have continued to be at the forefront of design and manufacturing; achieving a reputation for quality and innovation.
As a leading battery manufacturer and supplier in Australia and New Zealand, Century Yuasa devotes significant investment to the areas of research and development; ensuring their product range continues to meet the ever-changing needs of the automotive marketplace and the next generation of vehicles.

“The launch campaign is something our team is very passionate about. There is nothing better than a brand seeing the value in highlighting the people in its organisation,” AusGarage Director and Founder, James Payne, said.
“Through the `local heroes’ campaign we will use a strong narrative to connect local communities with their nearest auto electrician location.”
“I feel there is enormous scope and opportunity to work closely with the Century Yuasa team in launching this brand in New Zealand,” AusGarage Account Director, Bernard Raffaut, said.
“I for one am looking forward to helping knit the brand into the cultural tapestry of the New Zealand community; raising awareness of the brand, placing the spotlight on their quality offering and highlighting the significant backing from an internationally recognised brand that is Century Yuasa”.
“This is a new concept and direction for us in New Zealand; we’re very excited to be partnering with AusGarage to develop the creative and execute the campaign to the NZ market place. It was a no brainer once we met with the AusGarage team; they have worked with some prestigious brands in the Automotive industry and know their stuff when it comes to digital marketing,” Century Yuasa Marketing Manager, Andrew Bottoms, said.

For further details, please contact Bernard Raffaut on 0439 602 763 or email bernard@ausgarage.com.au