AUTOGURU IS SWITCHING TO ZERO PERCENT COMMISSION
The company has announced plans to switch to a commission-free membership model by the 31st of May 2022
AutoGuru started switching top-performing workshops to more affordable zero commission membership plans in September and says it has been incredibly pleased with the feedback and take up thus far.
AutoGuru states that it is Australia’s leading booking website for auto repairers. Having a strong digital presence is more important than ever, and AutoGuru says it makes it easy for members to list their business and attract new customers online.
The site is visited by 4.2 million Australians and quotes 500k vehicles online per year. Members set their own pricing and availability and pay tiered monthly or annual membership fees to list their business.
AutoGuru’s goal from day one was to ‘Make car servicing easy’ for everyday Aussies.
“Our focus on delivering the best customer experience when booking car services online has fuelled incredible growth which drives value for our members,” AutoGuru Chief Executive Officer, Eden Shirley, said.
“Now the company is shifting gears to make AutoGuru even easier for members.”
Over the past 12 months, AutoGuru has undergone an extensive internal transformation to optimise and automate booking processes with the simple goal to make the business more efficient and affordable for members.
“Our biggest challenge is that most auto businesses don’t use digital diaries to manage their availability. Every month we have to manually schedule thousands of bookings which requires a large reservations team to manage on behalf of members,” Eden said.
Moving away from commissions, AutoGuru believes it can reimagine the entire online booking experience and connect customers and auto repairers instantly, giving members full control to manage their own bookings.
“The idea to ditch commissions was an epiphany moment that enables us to connect customers and members in ways we’ve never dared to imagine before,” Eden said.
AutoGuru says reducing the 18 percent to 20 percent cost per booking for members is a key benefit it is excited to deliver at a time when costs are escalating across the industry. AutoGuru’s tiered membership plans are intentionally designed to be more affordable and commission free.
It says the new operating model is also easier to manage and reconcile. No more commission invoices mean members know exactly what they are paying every month and no longer have to deal with outstanding accounts and monthly reporting issues.
Memberships start from $99 +GST per month if paid annually or $124 +GST if paid monthly, for members receiving up to $15,000 in bookings. There are eight membership tiers designed to support members based on the volume of bookings they attract through the website.
When asked what Hi-Tech Auto Service thought about Zero Commission memberships, they said “AutoGuru has given us the online presence we’ve always wanted, and they’re doing more and more marketing and we can see the bookings increase. We’re old school and just like to focus on the cars, not be in front of a computer. AutoGuru has helped us continue to grow by allowing us to target a new market and have a strong online presence, so I would 100 percent recommend it.”
In Tune Automotive Services praised AutoGuru’s new membership by saying “the constant work is great and we know what we’re getting paid before we take on the job, with no extra commission charge to worry about. AutoGuru makes the job of selling to new customers easier, and allows our mechanics more time on the floor, which is a value add for small businesses.”
To learn more about AutoGuru membership, visit
www.autoguru.com.au/memberships or call 07 5612 5343.