The show will be held annually from 2024, with the move driven by increased industry calls

With economic growth, electric vehicle (EV) adoption and industrial transformation accelerating at an unprecedented rate, Messe Frankfurt says it is extending its support to the Malaysian market by confirming a yearly edition of Automechanika Kuala Lumpur.
The once-biennial event has been a gateway for trade between the country and the rest of the world for over 20 years.
In this time, its format has shifted from a purely business-centric platform to one that incorporates activities and showcases for participants.
The next show will take place from the 1st to the 3rd of August 2024 at the Kuala Lumpur Convention Centre.
“The decision for Automechanika Kuala Lumpur to become an annual event was based on feedback from government bodies, industry associations, exhibitors and visitors,” Messe Frankfurt (HK) Ltd General Manager, Fiona Chiew, said.
“Malaysia’s New Industrial Master Plan 2030 was a reoccurring theme in our extensive discussions, where the EV sector is set to play a critical role over the medium to long term. Therefore, with all corners of our network converging at the show, I believe we can navigate these changes together.”
Representatives of government agencies, associations, media, key exhibitors and supporters from the Malaysian automotive industry attended the announcement event of Automechanika Kuala Lumpur 2024.
The strategic direction reflects the growing global focus on sustainability, technological innovation, and solutions for mobility and logistics across the automotive industry.
“Automechanika Kuala Lumpur will continue to offer opportunities for marketing, training, information sharing and business exchange; however, it will do so at a much faster and more frequent rate,” Fiona said.
“It mirrors the speed at which the automotive industry is evolving. Participants can expect to see the latest innovations making their way to the local market, while Malaysian companies can benefit from the show’s network across ASEAN.
“This will ultimately contribute to the country’s growing influence in the regional automotive supply chain.”
From this perspective, specialised zones at the upcoming show will highlight how players can leverage the existing automotive industry to create a robust EV ecosystem.
Themes will centre around the transformation of auto parts and components, manufacturing, accessories and customising, and repair and maintenance. These include:
• Mobility and Logistics Solutions Zone (new): the zone will dive into the latest provisions for urban development, city planning and smart mobility. Solutions are being heavily driven by electrification and digitalisation in the pursuit of an efficient supply chain, higher customer satisfaction and sustainable future.
• Commercial Vehicle and Fleet Zone: the area will cater to traditional commercial vehicles like buses and trucks, as well as introduce other types of fleets like motorcycles, cars and light vehicles. The additional coverage comes as a response to the growing demand for e-commerce, ridesharing and food delivery services, in addition to business transformation of B2B and B2C operations.
• Auto Repair, Maintenance and Care / Accessories and Customising Zone: a key spot for aftermarket players featuring diagnostics technology, specialised equipment and tools for mechanical and electrical repair and maintenance, car washing, detailing and customisation as well as oil and lubricants.
Each zone will be paired with a related fringe event, which aims to create an industry-wide dialogue in Malaysia and ASEAN.
Elsewhere, autoFEST@KL is set to return with an even stronger line-up of events. The format has continued to attract a wider scope of visitors to the show, allowing exhibitors to expand the depth of conversations with end-users.
In addition to a series of activities like the Auto NITZ Music Party and DIY Workshops, Automechanika Kuala Lumpur will extend the EMMA Malaysia showcase by exhibiting a whole new range of motorsports and classic cars at the upcoming show.

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