AUTOMECHANIKA SHANGHAI 2020 INTRODUCES NEW DIGITAL PLATFORM

Automechanika Shanghai will be one of the few large-scale automotive trade shows held in 2020

Automechanika Shanghai is tackling global sourcing needs for the automotive industry by launching AMS Live, a new integrated platform that looks beyond the geographical boundaries of onsite and online participation.
The value-added service will be available from the 30th of November to the 6th of December 2020 and will run alongside the physical show itself.
During the fair from the 2nd to the 5th of December 2020, more than 5,000 exhibitors will continue to display their latest products and services across 300,000 sqm of space in the National Exhibition and Convention Center, Shanghai.  
Automechanika Shanghai will be one of the few large-scale automotive trade shows held in 2020. Show organisers say buyers around the world are relying on the fair to inform their next purchasing decisions, capture the latest market information and find the latest solutions that have come into fruition as a response to COVID-19.
They say these business needs will make the final exhibition on the circuit even more valuable for next year’s industry development. With this in mind, the show is radically transforming its web-based tools to meet market demand, so that it not only takes place onsite, but also simultaneously in a virtual setting.
Its latest innovation, AMS Live, aims to unlock imperative knowledge-based sharing and collaborative opportunities along the supply chain that empower remote participants to become a part of the show. 
 “By creating a digitally hybrid event, AMS Live is a lifeline for overseas visitors who cannot physically attend the show,” Messe Frankfurt (HK) Ltd Deputy General Manager, Fiona Chiew, said.
“Exhibitors at the exhibition ground can still take advantage of in-person interactions, as well as engage with global stakeholders online, whether it be for business exchange, marketing, trade or education. After all, it is the synergy of auto players that allows businesses, as well as the fair itself to thrive.”

AMS Live will allow participants to:
• Access networking opportunities utilising live chats, video calls and more
• Create enquiries to match with the right exhibitors
• Get involved with live streamed onsite activities
• Access tools to help plan a physical and virtual visit efficiently

AMS Live allows users to re-watch conferences on-demand and record noteworthy products and exhibitors for future reference. On top of this, the personal online calendar can help manage meetings and has a built-in notification function for appointments.    
Automechanika Shanghai will become one of the first exhibitions in the brand’s portfolio to present this type of digital stage.
Mindful of the COVID-19 outbreak, organisers are also working with local authorities to ensure appropriate safety parameters are upheld.

To find out more about AMS Live, please visit www.automechanika-shanghai.com/ams-live