AUTOMECHANIKA SHANGHAI LAUDED AS HYBRID SUCCESS

The December 2020 show combined an on-site fair with the AMS Live online program

Despite ongoing travel restrictions rippling around the world, Automechanika Shanghai was held as planned across December 2 to 5, with organisers saying the show has reinforced market optimism in the automotive industry.
Reaching across six continents, the show convened exhibitors from 29 countries and regions, maintaining its position as a global assembly point. Key figures for Automechanika Shanghai 2020 include:  
• Onsite visitors: 79,863
• Exhibitors: 3,845
• Scale: 280,000 sqm
• Online visits through AMS Live: 578,000 from 150 countries and regions
• 652 pre-arranged online and onsite business matching appointments
• 62 fringe events
• 49 hybrid programmes broadcasted on AMS Live
Show organisers stated that activities at the National Exhibition and Convention Center, Shanghai, as well as many of the services and tools being offered to participants mirrored the latest trends and technological advancements spurred on by COVID-19.  
For example, new integrated solutions powered by AMS Live created new lines of communication for onsite exhibitors connecting with global partners and prospective suppliers.
One-to-one online meetings, business matching, chat rooms and agenda setting functions were just a handful of the features available.
On top of this, livestreamed activities added a touch of excitement to the overall trade fair experience, producing innovative opportunities for companies to market their latest products, technologies and solutions to a wider online audience. 
The show continued to promote the entire supply chain through seven dedicated sectors and three specialised zones. Synergy in Parts & Components, Tomorrow’s Service & Mobility and Electronics & Connectivity shone a light on digitalisation and the growing desires from consumers to see greener industry.
The Diagnostics & Repair / Body & Paint, Accessories, Customising and REIFEN (Tyres & Wheels) also reflected many of the cross-collaborative opportunities in the aftermarket.
Elsewhere, the Auto Manufacturing, Services & Supply Chain, and Remanufacturing zones zoomed in on ground-breaking technologies and business models from industry leaders in their respective fields. 
Organisers also launched a range of new formats in the fringe programme for onsite and remote participants. The Automotive Aftermarket Summit, AIAG Auto Parts Purchasing Leadership and Suppliers Summit, China Automobile Dealers New Trend Development Forum, China International Tyre Industry Conference, International Summit of Connected-Vehicle Policies and Regulations and Tomorrow’s Service & Mobility Summit were amongst events relaying the latest updates and developments throughout the upstream and downstream supply chain.
On top of this, many conferences, forums and webinars also discussed the effects of COVID-19 in the market and deeply examined the road to industry recovery.   
“This edition of Automechanika Shanghai was very rewarding,” Messe Frankfurt (HK) Deputy General Manager, Fiona Chiew, said.
“Our biggest ambition was to unite both overseas and domestic players in the industry in the face of the pandemic, and I firmly believe we succeeded.
“AMS Live was a critical part of the show’s infrastructure to accomplish this goal as it promoted business exchange and networking, as well as captured a true sense of activities around the fairground. I look forward to seeing how we can continue this momentum in 2021.”   
The next edition of Automechanika Shanghai will take place from 24 – 27 November 2021. The event is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Machinery Industry International Co Ltd (Sinomachint).

For more information, contact Messe Frankfurt (HK) Ltd on + 852 2802 7728 or auto@hongkong.messefrankfurt.com