The new campaign takes a look at the unseen parts of every Australian journey

Leading Asia Pacific provider of vehicle parts, accessories, equipment, service and solutions, BAPCOR, recently launched its latest campaign, titled ‘The unseen parts of every Australian journey.’
Coinciding with the opening of the Tokyo Olympic Games, it is the first campaign created by AJF for BAPCOR since their appointment as creative services agency in June.
Highlighting the important role that BAPCOR brands play in the lives of every Australian, the campaign takes viewers on a journey through the lens of the parts, products and services offered by BAPCOR brands, including Burson Auto Parts, Autobarn, Autopro, Midas, WANO and Truckline.
“As Australia’s leading provider of automotive parts, accessories, equipment and services, we wanted to demonstrate that BAPCOR is a critical part of every great journey right across Australia, from the suburbs to the bush, from the top end to down south,” BAPCOR GM Brand Management, Frances Palmer, said.
“With the launch of this campaign taking place during the Tokyo Olympics, we are excited to share the enthusiasm and passion for the quintessential Aussie road trip that all our customers share.”
“Over the years almost everyone in Australia has used one of BAPCOR’s brands or services, parts or products but they just may not have realised it. It was a key insight we discovered together,” AJF Creative Director, Andy Jones, said.
“Working alongside the BAPCOR team, it was a really fun job bringing the brand to life and showing the expansive nature of an Australian-owned and operated brand with over 1,000 locations and over 5,000 staff.”
The campaign launched during the Olympic Games across Seven’s Olympic and Paralympic programming, supported by digital and outdoor.

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