BRIDGESTONE AU & NZ RECOGNISED BY GLOBAL AWARD
The company was awarded Gold in the ‘Best Community Programme’ category
Two of Bridgestone Australia and New Zealand’s cornerstone corporate social responsibility (CSR) initiatives have been showcased through a Gold Award in the 13th Annual Global CSR Awards.
The Global CSR Awards, run by Pinnacle Group International, is one of the most prominent CSR Awards that recognises innovative and outstanding CSR initiatives. In 2021, more than 350 entries were submitted for the 16 top award categories.
Bridgestone Australia and New Zealand claimed Gold in the ‘Best Community Programme’ category for its community sports and outreach initiatives, highlighting the company’s ‘Chase Your Dream’ local community activity as part of the global Olympic and Paralympic Games partnership, and the ongoing support of road safety initiatives: the RYDA road safety education program and Bridgestone Bandag Highway Guardian accolade.
“Giving back to society is ingrained in our business and our team, and this award highlights the impact that company initiatives guided by ‘Our Way to Serve’ make to the lives of Australians and New Zealanders. We’re proud to see some of our meaningful community projects recognised on the world stage,” Bridgestone Australia and New Zealand Managing Director, Stephen Roche, said.
The award-winning Bridgestone Olympic and Paralympic campaign aims to encourage and inspire emerging athletes through community-led projects alongside the Olympic Games, most recently, in the lead up to Tokyo 2020.
“Our Worldwide Olympic and Paralympic Partnership reinforces Bridgestone’s global citizenship and highlights how our values go beyond our products and services. We wanted to celebrate this partnership in a meaningful way that gives back to the community,” Stephen said.
“That’s why we worked with our ambassadors to collaborate on projects that they were passionate about and that provided a genuine benefit for everyone involved.”
Two of Bridgestone’s other long-standing partnerships were also celebrated through the award for their contribution towards road safety: the support of Road Safety Education Ltd’s RYDA program across Australia and New Zealand, and the Bridgestone Bandag Highway Guardian accolade.
For more information, visit www.bridgestone.com.au