BRIDGESTONE CONTINUES RECORD STREAK
The company has again been named as Australia and New Zealand’s most trusted tyre brand
Bridgestone has retained its title of both Australia’s and New Zealand’s Most Trusted Tyre Brand in the annual Reader’s Digest Most Trusted Brands survey.
The Reader’s Digest Most Trusted Brands survey is conducted annually by Catalyst Research, asking more than 3,000 Australians and 1,600 New Zealanders to rank brands across more than 70 product and service categories.
This year marks the eighth straight year Bridgestone has won the coveted award in Australia, making it the only brand to have won the tyres category since it was introduced in 2014.
For Bridgestone New Zealand, 2021 marked the fifth consecutive victory, with Firestone recording its fifth straight year as the highly commended brand.
Since the tyre category was introduced in New Zealand in 2015, Bridgestone and Firestone are the only brands to have won the accolade, with Firestone winning the first two years and Bridgestone every year since 2017.
According to Bridgestone Australia and New Zealand Managing Director, Stephen Roche, maintaining trust is key to Bridgestone’s future business direction.
“We’re proud to be named both Australia’s and New Zealand’s Most Trusted Tyre Brand again in 2021, especially in a year where trust has proven to be more important than ever,” Stephen said.
“To win this award eight times in Australia and five times in New Zealand highlights that Bridgestone understands the needs of motorists.
“By providing safe, reliable and quality tyres they can depend on, it forms the platform for how we will continue to be the trusted source of tyres and automotive solutions into the future.”
Last year, Bridgestone announced its global mid-long term business strategy, building on its core of being a trusted tyre supplier and becoming a leader in mobility solutions, living up to the new global tagline of ‘Solutions for your Journey.’
For Australia and New Zealand, this means an increased focus on Bridgestone’s network of stores and an ongoing commitment to understanding customers’ needs and providing solutions to meet the evolving needs of the industry.
“We remain committed to identifying the needs of customers, and delivering solutions that meet these needs and advance mobility,” Stephen said.
“Australians and New Zealanders have an undeniable affinity with our brand, and we’re committed to strengthening their trust in us
into the future by continuing to provide tyres, services and solutions they can put their trust in, meeting customers’ needs and advancing our industry.”
For more information, visit www.bridgestone.com.au