In this column, Capricorn Society’s Group Chief Executive Officer, David Fraser, shines a light on the importance of customer relationships

Since 1974, we’ve understood what our Members are up against. Whether it’s parts from our Preferred Suppliers, finance, operations, diagnostics or business protection, we make sure our Members have access to what they need to run a successful business.
We encourage an industry where our Members can make decisions which are best for their business and Capricorn supports them in becoming a stronger business. At Capricorn, we see this as true sustainability.
So how do we create a Member or customer centric business? By getting to know our Members or customers.
Building authentic, productive relationships with our Members or customers allows us to provide them with better products and services that provide tangible benefits to them or in Capricorn’s case, your business.
I highly encourage all of our Members to build relationships with their customers and listen to what they have to say.
Not only will it provide valuable insights into the needs and wants of your customers, but it will also provide you with the immense joy and satisfaction we all strive for in our day-to-day roles.
Through these relationships you can tailor your products and services to provide real value to your customers.
Whether it is creating tiered servicing packages, offering different payment methods or even making it easier for your customers to book a service – making it easier for your customers and building those relationships will reward you ten-fold.
If you are interested in how Capricorn can help you thrive, I encourage you to email to arrange a visit from your local Capricorn representative.
Alternatively, you can visit to find out the full range of Member resources and benefits available.

Yours cooperatively,
David Fraser
Group CEO, Capricorn Society Ltd

For more on Capricorn Society membership, visit