BURSON AUTO PARTS BACKS NEW ATFC
The new Australian Top Fuel Championship will hold its final round at Darwin’s Supercars event
Burson Auto Parts has agreed to a minimum two year deal to become naming rights partner of the new Australian Top Fuel Championship (ATFC).
The series will be known as the Burson Auto Parts Australian Top Fuel Championship until at least the end of 2023. The ATFC and Burson will work together to bring more racing to more fans at more tracks around Australia.
“Team Burson are very excited to partner with the pinnacle of motorsport horsepower, the Australian Top Fuel Championship. We look forward to giving our teams, customers and the wider Burson community the chance to enjoy and experience this sensational category,” Burson Automotive General Manager – Marketing, Anthony Hughes, said.
“At Burson, we like to do motorsport a little differently, spreading the love and seeking opportunities to support a mix of grass roots, local and the more unique Australian Motorsport categories.”
ATFC co-promoter Andy Lopez welcomed Burson to the Top Fuel Championship.
“We’re proud to welcome Burson Auto Parts as naming rights partner to the Championship in our first year. Burson is an iconic Australian brand with a proud history in motorsport at all levels,” Andy said.
“Team Burson’s investment means we are able to broadcast all championship rounds, including Top Fuel and other participating categories, around Australia and the world.”
The Burson Auto Parts ATFC will see Top Fuel back on free to air TV for the first time in ten years. 7mate will broadcast a fully produced Hour of Power after every round, showing all the Top Fuel drag racing action and highlights of other categories. Each round will also be streamed live and free with an expert commentary team around Australia.
The championship will also have significant global television coverage. North American viewers can see all the down under drag racing action on MAVTV with a household reach of 35 million. Motorvision, with a household reach of 25 million, will take the Aussie action through Europe and other markets.
The Championship is providing the broadcast free of charge to all outlets, ensuring maximum coverage and exposure for Top Fuel and other categories that race at their events.
The Burson Auto Parts Top Fuel Championship includes rounds in Victoria, Western Australia, Sydney and a Grand Final alongside the Supercars and Super Bikes at Nitro Up North at Hidden Valley in Darwin.
For more from Burson Auto Parts, visit www.burson.com.au
For more information about the Burson Auto Parts ATFC, visit www.topfuelchampionship.com.au