BURSON AUTO PARTS SECURES MOTORVATION NAMING RIGHTS
It has been a massive year for Burson Auto Parts
Following the success of its partnership with the Australian Top Fuel Championship, Burson Auto Parts has just inked a deal to secure the naming rights to Motorvation 37.
“To say we are excited to have Burson Auto Parts on board for Motorvation 37 is an understatement,” Motorvation Co-Promoter, Andy Lopez, said.
“We’ve worked with them across many of our events, and most recently, we’ve helped them to engage with the large and hugely passionate drag racing community as the naming rights sponsor of the Australian Top Fuel Championship.”
Motorvation is Australia’s longest-running car festival, and Western Australia’s wildest horsepower extravaganza and the team at Burson Auto Parts are already putting plans in place to ‘go big’ at this iconic event that will run from the 3rd to the 5th of February 2023 at the Perth Motorplex.
“While the dust is still settling on Summernats, February at the Perth Motorplex will be the place to be for everyone who lives cars and breathes horsepower,” Burson Automotive Pty Ltd State Sales Manager – WA, Louis Sanders, said.
“I can’t give too much away just yet, but I can assure you that we’ve got some cool ideas in the pipeline that we know punters will appreciate.”
Motorvation attracts more than 20,000 people and 500-plus entrants and is just one of the motoring lifestyle events promoted by Andy and his hard-working Summernats team.
“In addition to Motorvation, we also own Summernats and Motorex and partner with the Northern Territory Government and Rockhampton Council on Red CentreNats and RockyNats, respectively,” Andy said.
“The combined annual attendance at these five unique events exceeds 220,000. As Australia reawakens after a couple of tough years, numbers are up, punters are voting with their feet, and we expect that trend to continue in 2023.”
Andy reported that product sales by traders at their events have already exceeded $30 million.
“Our fan base is engaged and committed,” Andy said.
“They’re not afraid to open up the wallet and support those brands, like Burson Auto Parts, who partner with us to deliver the events they love.”
Earlier this year, Summernats announced a partnership with Media Scrum (www.mediascrum.com.au) to provide traders and sponsors with an increased level of service, and this relationship is reportedly already bearing fruit.
“Media Scrum is kicking goals,” Andy said.
“They are smashing our trade sales targets and are setting a new benchmark for sponsor collaboration. They work hand-in-hand with our events team to develop unique activations for traders and sponsors that drive ROI, improve customer engagement, and ultimately increase sales.”
For more about Motorvation, visit www.motorvation.com.au
For more about Burson Auto Parts, visit www.burson.com.au