CELEBRATING 25 YEARS OF RAV4
ECB says that when it comes to protecting the RAV4, it is the original and still the best
The Toyota RAV4 is celebrating its 25th birthday this year. Credited as the first compact crossover SUV, the RAV4 became an innovator that other vehicle manufacturers mimicked to create an emerging auto segment that has gone on to surpass passenger car sales in Australia.
From the very first Toyota RAV4 released in Australia back in 1994, through to the latest first release Hybrid RAV4, ECB says it has supplied frontal protection products to this growing market segment.
Only the badge of the first-generation remains but the RAV4 has transformed into a larger bodied, more capable stable platform that can venture to most places and is fast becoming commonplace in regional and rural areas.
With the release of the Second Generation in 2000, ECB says it increased the product offerings to include its Series 2 Nudge Bar and Type 8 Bar. As the popularity of this model grew, so did the interest in protecting the front of the vehicle.
In 2005, Toyota released its third generation, but the biggest change came in 2008 when the third generation was given a facelift and the RAV4 became the first medium SUV which ECB designed and built a Bullbar for – manufactured with the same material and DNA the company says it uses “for the Land Cruiser to be Lighter, Stronger, Better!”
In June 2019, Toyota released the fifth Generation RAV4 and again ECB says it had a full line of product to suit the GX, GXL, Cruiser, Edge, and the Hybrid variant, with product including its 76mm Nudge Bar, Type 2 Nudge bar, and Big Tube Bar all compatible with the tech pack (AEB, 360 degree camera and so on)
ECB says it is committed to the growing category, producing frontal protection for all small to medium SUVs and explains it was the first bullbar manufacturer to design and sell frontal protection products to suit the RAV4 Hybrid in Australia.
Not all frontal protection products are created equally, warns ECB.
“Our superior ECB Big Tube Bar offers the greatest protection from animal strikes or collisions using a single piece, fully welded, 6mm Hi-Tensile alloy channel and tubes, created from an industry leading tube wall thickness welded by hand to create the strongest possible structure out to the wings where the majority of animal strikes occur,” ECB Executive Sales Manager, Gaven Paterson, said.
“Even our 76mm Nudge Bar and Series 2 Nudge Bar can help you protect the vulnerable parts of the vehicle to help you reach your destination safely.”
The Toyota RAV4 is the highest selling SUV in Australia with over 2,000 sold each month and sales are up 8.3 percent year on year according to V-FACTS*.
Recently announced as the CarsGuide 2019 Vehicle of the Year and 2019 Family Vehicle of the Year, the Toyota RAV4 is popular in all regions of Australia, and for good reason, says ECB, which explains the RAV4’s tech pack includes features normally only found on larger more expensive vehicles to achieve an ANCAP 5-star safety rating.
“Every product ECB manufactures is 100 percent Air Bag Compatible, ADR Compliant, and will never detract from the vehicle or any OEM safety features. This offers peace of mind knowing your family is protected in Australia’s bestselling SUV,” Gaven said.
“With over 25 years of frontal protection to suit the RAV4, ECB has defined frontal protection to fit small to medium SUVs.
“With the addition of frontal protection to suit the RAV4 Hybrid, our first hybrid vehicle, ECB has adapted and changed with the vehicle over its 25 years on Australia’s roads. This is why ECB is the original and still the best!”
For more from ECB, visit www.ecb.com.au
*as of August, 2019.