COOLDRIVE BOLSTERS MARKETING OPERATIONS

A familiar figure has been promoted to a new position

CoolDrive Auto Parts has bolstered its Marketing department, promoting Jock Harris to the position of General Manager – Sales and Marketing.
Jock has been an integral member of the CoolDrive senior leadership team for over 12 years, joining the family-owned and operated business as its General Manager – Sales and Branch Operations in 2009.
In this newly-created position, Jock will be responsible for overseeing the day-to-day sales of CoolDrive’s 34 branches across Australia and New Zealand and implementing the business’s marketing strategy.
“Marketing has become a huge, important and rapidly changing part of CoolDrive. Great marketing can make a large difference to a business and the team we have at CoolDrive is vibrant, knowledgeable and enthusiastic to help us grow and make a difference!” Jock said.
Jock has over 30 years of automotive industry experience and is well-placed to take the CoolDrive business to the next level.
“During Jock’s time at CoolDrive we have seen our sales grow exponentially, and improved operations at our branches,” CoolDrive Auto Parts Chief Executive Officer, John Blanchard, said.
“He is a proven performer, and we know he is the best person to oversee our marketing operations – we are very much looking forward to the future.”
Based at CoolDrive’s Brisbane branch, Jock will be supported by Marking Promotions Manager Andrew Kan, who works out of CoolDrive’s Head Office in Melbourne.

For further information on CoolDrive Auto Parts, visit www.cooldrive.com.au