CTEK COMPLETES SIX-WEEK WORKSHOP TRIAL
The company says battery testing can be a key revenue stream for workshops
A six-week workshop trial undertaken by CTEK reportedly identified that as many as 25 percent of vehicles arriving in the workshop had a battery problem.
In addition, a further 32 percent of vehicles were at some risk of battery failure if action was not taken to maintain the condition of the battery.
CTEK says this study revealed a huge opportunity as changing driving styles are impacting the health of the vehicle battery.
As a result of the study, CTEK has issued advice to workshops which recommends the battery is always tested when a vehicle enters the workshop.
CTEK says it is worth remembering the demands complex vehicle technologies are placing on workshops and says whether you are repairing a vehicle, testing electrical circuits, carrying out diagnostic procedures, flash programming ECUs or programming vehicle keys, battery support is a vital activity.
It explains that a free battery check can also become a cornerstone of your workshop’s customer service, just like when a vehicle enters the workshop and oil and other fluid levels, tyre pressures and brake condition are all regularly checked and monitored.
To make the most of this opportunity, the workshop needs to be equipped with an up-to-date battery tester, ideally incorporating a printer facility. Complemented by a battery charger, such as the CTEK PRO25S, workshops can test, charge, and condition a vehicle’s battery during other vehicle work, which is a chargeable service.
CTEK says results from the six-week trial showed a workshop that was servicing an average of ten vehicles per day completed around 20 battery services per week at $15.00 per service, producing an additional $300.00 of revenue per week.
Over the course of a year, it says this would result in an additional $15,600 of revenue for the workshop. Further, it states that on top of the revenue from battery maintenance, the workshop sold an average of three batteries a week as a result of testing. So, if each battery retails for $150, then the workshop will make $23,400 per year in battery sales for a total combined revenue increase of $39,000 for battery sales and servicing.
To purchase a CTEK PRO25S and a CTEK PRO Battery Tester for example would cost $1,700. CTEK explains this means that in just five weeks the equipment would be paid off with the revenue from battery testing alone and so the workshop would enjoy a profit of $13,900 from just battery servicing only – let alone the increased revenue from new battery sales.
For more from CTEK, visit www.ctek.com