The automotive cooling manufacturer has overhauled its packaging, launching a new colourful assortment

Gone are the plastic ‘clamp-shell’ plus header card arrangement replaced with stronger, more robust decorative double E-fluted cardboard cartons with swing tags, explains Davies, Craig.
Apart from their very own individual functionality, each product’s presentation is another vital element to ‘showcasing’ Davies Craig’s automotive cooling products to the world.
With export sales growing, product presentation and packaging is becoming of paramount importance, both from an aesthetic, security and indeed an environmental perspective.
The availability of environmentally-friendly recycled cardboard offered a cost-effective alternative to the various Perspex clamp shells, containers and header card arrangements Davies Craig had deployed over the past two decades.
Davies Craig’s extensive range of 12 volt and 24 volt electric Thermatic Fans have been presented in either a white cardboard box or in a Perspex/plastic vacuum-formed assembly with individual header cards for each model.
The obvious solution says Davies Craig was to move to solid recyclable cardboard packaging, consolidate this packaging and print practical, attractive, uniform, instantly identifiable, solid containers for all Davies Craig cooling products for national and international distribution.
With the innovative move to cardboard packaging some twenty seven individual Electric Water Pump (EWP) boxes, including EWP Combos, EWPs, EWP modules the LCD EWP/Fan Controller and Booster Pumps, the final count is now five sizes with one uniform corporate colour.
These boxes are easily identified by model number and barcode which is adhered to the front and side of each box.
Davies Craig says this packaging initiative brought a seismic downward shift in costs and has resulted in a win-win all around.
Firstly, the boxes for the EWPs, Booster Pumps and Thermatic Fans has now been reduced significantly. Secondly, the amount of warehouse storage space required has also been condensed. Thirdly, the reduction in down-time, pulling specific pallets of individual box models from storage racks and setting up the individual production runs has been drastically reduced. Fourthly, the move away from the Perspex-style packaging to recyclable cardboard boxes has allowed a larger unit quantity of each product to be packed into the one shipping carton.
The new packaging has been entered for consideration in the Australian Auto Aftermarket Awards.

For more from Davies Craig, visit www.daviescraig.com.au

Visit Davies, Craig at Stand O48 at the AAA Expo