DAYCO UNIFIES ITS GLOBAL WEB CATALOGUE SOLUTION

Finding the right Dayco parts is easier than ever

In order to make finding the correct replacement parts quicker and easier, Dayco has completely redesigned and integrated its web catalogue solution on its global aftermarket website,
www.daycoaftermarket.com
Historically, users have accessed market specific catalogues each having a slightly different style and layout depending on the user’s location, whereas with the new catalogue, once the region has been selected, the look, format and functionality is uniform and available in 14 individual languages.
“As product information is such an important function within the scope of a contemporary website, the ability to access it from any area of the site was a key priority in the development project,” Dayco Senior IT Manager – Global Digital Solutions, Enzo Rabante, said.
“For this reason, we have included a widget at the bottom right-hand corner of every page, that allows users to navigate to, or return to, the catalogue section from any part of the site, in a single click.
“We have also improved the user experience by increasing the number of search methods and broadening the number of product groups that the catalogue contains, which reflects the ongoing growth of the Dayco aftermarket program.
“Images are also presented in a clear and consistent manner using high quality graphics and the intuitive nature of the design means that it can perform with equal clarity and effectiveness, whether viewed via a desktop browser, tablet or smartphone.
“These innovations make the catalogue more user-friendly and with added functionality, such as previous search history and the option of being able to leave the catalogue and visit other areas of the site, but resume the search instantly, at the same point it was left, makes it even more versatile and easy to use.
“Dayco is a global company with consistent standards and methodology throughout all the areas of its operation, which is why it is so important for us to ensure that these key attributes are reflected through the company’s aftermarket website and particularly in the form and function of the catalogue, as this is one of the principal assets of the site.”
Dayco explains that it is a global leader in the research, design, manufacture and distribution of essential engine drive systems and aftermarket services for automotive, truck, construction, agriculture and industrial applications.  
It has more than 40 locations in 21 countries and over 3,600 associates.

For more information, visit www.dayco.com