DBA PRODUCTS SHOWCASED AT SEMA

A new look and stand were unveiled by DBA at the recent SEMA show in Las Vegas

With over 40 years’ experience servicing Australia and the world, DBA says it highlighted its array of much-loved street to performance oriented brake rotors, its new and improved range of performance brake pads and its new line of brake fluids – completing a triple entente of braking consumable solutions for automotive retail outlets and workshops.
Specifically, within the performance rotor range, DBA showcased its Australian developed and manufactured 5000 Series, with a clear focus on providing direct-replacement solutions for the performance driver – whether it be on or off road.
General Manager of Operations at DBA, Phillip Joseph Jnr, explains that whilst upgrading your braking system within the off-road circles is well known and paramount, the off-road market is lacking the awareness – especially when the vehicle’s GVM is increased.
“There’s no question that the off-road, 4×4, SUV and European market is booming within Australia and the rest of the world,” Phillip said.
“We are buying bigger and bigger vehicles and doing more with them – taking them on and off-road with plenty of accessories, living necessities and passengers.
“The problem is the average driver doesn’t really consider their brakes in this situation with all that extra weight.
“That’s where our performance rotors, pads and fluids come in; a no-fuss, bolt-on solution to keep it simple, safe and high performing.”
DBA has been attending the SEMA show for over 15 years and with offices and distribution to over 30 countries, the show proves to be an important fixture on its calendar to speak to Australian and international customers alike.

For more information, visit www.dba.com.au