DON’T LEAVE YOUR CUSTOMERS STRANDED THIS WINTER

Century’s DHC BT521A hand-held battery tester can provide an on-the-spot test result in minutes

As we start heading into the cooler months of the year and the temperatures start to decline, automotive batteries go through changes that can begin to affect the vehicle’s starting performance.
Colder temperatures can increase the amount of friction which engine components endure, and an increase in oil viscosity means that additional cranking power will be required to start the vehicle.
To add more stress to the situation, a fully charged battery at 250C has approximately 100 percent of its power available to crank the engine.
But at 00C, the battery’s ability to deliver the same amount of power is reduced by around 35 percent.
The combination of the vehicle’s operating conditions, an increase in engine tolerances and a decrease in available CCA (Cold Cranking Amps) is a big factor behind an increase in battery failures leading into the colder months.
Century explains that research has proven the correlation between the more batteries you test, the more replacement batteries you will sell.
It says this is particularly pertinent when we consider that approximately 750,000 battery sales are lost each year to roadside replacements because of people waiting until their batteries fail before replacing them.
Over 70 percent of these vehicles would have visited a service bay or retail outlet within the last six months – and the owners could have potentially benefited from receiving a free battery test during that visit.
This is particularly interesting when we consider that approximately one in every twenty batteries identified with a ‘chance of failure’ leads to a battery sale.
Century says proactive battery testing using a hand-held tester like its DHC BT521A provides an accurate on the spot test result in minutes.
It can help identify suspect batteries before they fail and highlight problems with the vehicle’s starting and charging system.
But more importantly, says Century, it helps your customers avoid the financial and emotional costs associated with a flat or faulty battery.
It says that not only will this translate into increased battery sales, but it will also help maintain your reputation of offering good customer service and further cementing your business in the local community.

For more information, contact your Century Yuasa representative on 1300 362 287 or visit www.centurybatteries.com.au