DRIV DEBUTS AT AAA EXPO
Monroe’s Expo display was the first to feature the new logo and identity
Visitors to Australia’s largest automotive industry event, the Australian Auto Aftermarket Expo, have come to expect a strong presence from Monroe.
For the fifth consecutive expo, Monroe – a market leader in ride performance products – was the major sponsor of this biennial showcase of the Australian automotive aftermarket industry.
But this year’s visitors got something more, as the event also represented the first public display to incorporate DRiV’s new logo and brand identity, following its unveiling in February of 2019.
AAA Expo visitors became among the first in the world to learn more about DRiV’s extensive aftermarket portfolio of products and how this new, totally automotive aftermarket dedicated company is developing, manufacturing and distributing a broad portfolio of premium quality products across the Australian and global vehicle aftermarkets.
The Expo provided an excellent opportunity to introduce DRiV to members of the automotive repair trade and re-seller outlets as their one-stop destination for a complete stable of well-respected, enduring automotive aftermarket brands featuring Monroe, Champion, Öhlins, MOOG, Walker, Fel-Pro, Wagner, Ferodo, Rancho and more.
This was also the first major industry expo following the introduction of Monroe Australia’s industry-leading five year warranty on the vast OESpectrum range of replacement shock absorbers and struts, making the spacious and well equipped Monroe stand a busy point of activity for many Expo visitors.
The 2019 AAA Expo also saw the release of the new Monroe 2019/20 Ride Performance Catalogue, the most extensive Monroe product resource ever produced by the company, with many hundreds of copies distributed to customers directly from the Monroe stand.
The extended Monroe Magnum 4WD and Heavy Duty ride performance product range was also promoted strongly at the Expo, with Monroe Australia’s senior management team joined by the company’s Territory Managers to provide detailed technical and fitment information on a face-to-face basis with their valued trade customers.
“The 2019 AAA Expo was an outstanding success,” DRiV Marketing Manager – SEAP, Brydon Tweddell, said.
“As the major sponsor of the Expo and with so many of our trade customers in attendance, the event represents a great opportunity to showcase our leading technologies and product range, while also proudly showcasing our newly introduced DRiV global identity and all the outstanding aftermarket brands that now are a part of our unparalleled portfolio.
“The direct customer interaction that the AAA Expo offered was the highlight of exhibiting and sponsoring this event, we believe that this face-to-face trade customer communication is imperative to our continued success.”
For more from Monroe, visit www.monroe.com.au