Penrite Oil recently acquired Brandlines, which represents an array of products to the aftermarket

Since 1984, Brandlines has been a leader within the Australian automotive aftermarket, recognised for expertise in importing, distributing, and marketing premium brands across the industry.
What began as the exclusive Australian representative for Gabriel Shock Absorbers has evolved into what is described by those behind the company as a “diverse distribution powerhouse, trusted by distributors and resellers nationwide.”
In July 2025, Penrite Oil Company announced its acquisition of a majority share in Brandlines, marking the beginning of a new and exciting chapter for both businesses.
Penrite, a highly respected and enduring Australian lubricant manufacturer, says it shares Brandlines’ commitment to quality, service, and innovation.
Under this partnership, Brandlines will continue to operate independently, maintaining its trusted identity and management team while benefiting from the additional resources, infrastructure, and strategic support of the Penrite group.
The collaboration will enable both companies to expand their reach, strengthen their operations, and deliver even greater value to customers and partners across the automotive aftermarket.
“As part of the Penrite family, Brandlines remains dedicated to the same principles that have defined its success: reliability, integrity, and performance,” Penrite Oil Chief Executive Officer, Toby Dymond, said.
“Over four decades, Brandlines has built a reputation for delivering quality, reliability, and consistency.
“Together, our two companies are positioned to drive growth in traditional and emerging segments, ensuring that customers, suppliers, and stakeholders continue to benefit from a unified vision focused on excellence.
The Brandlines portfolio now includes globally respected brands such as Gabriel Shock Absorbers, EZILIFT Gas Struts and Autolite Spark Plugs.
Each brand within the portfolio has reportedly been carefully selected for its reputation for innovation and dependability, which Toby says ensures Brandlines customers can access high-performing solutions across multiple product categories.
“At its core, Brandlines exists to make access to quality automotive components simple, efficient, and dependable,” Toby said.
“The company operates with a strong focus on supply chain excellence, ensuring product availability, timely delivery, and strong technical support.
“Whether serving national retailers or trade distributors, Brandlines’ infrastructure is designed to maintain a seamless flow of product from warehouse to customer, minimising downtime and maximising value.”
Brandlines operates from a distribution centre in Sydney, strategically positioned to service customers across Australia and New Zealand.
The facility combines advanced inventory management systems with an experienced team of logistics professionals, providing both agility and precision in order fulfilment.
“This commitment to operational excellence is matched by Brandlines’ investment in its people,” Toby said.
“The company’s experienced sales and marketing team works closely with customers and suppliers alike to build relationships grounded in trust and mutual success.
“Whether through product training, promotional programs, or technical support, Brandlines consistently delivers the tools and insights its partners need to succeed in a competitive aftermarket environment.”
More than a distributor, Brandlines is a brand-building partner, says Toby.
“Brandlines’ marketing approach focuses on amplifying each product’s strengths, ensuring visibility at the point of sale and engagement with technicians, enthusiasts, and consumers alike,” Toby said.
“From digital campaigns and trade activations to retail merchandising and sponsorships, Brandlines helps transform products into household names trusted by workshops and drivers.
“This commitment to brand development is what has set Brandlines apart for over 40 years. The company’s longevity is not just the result of distributing great products, but of cultivating enduring partnerships with manufacturers and customers who share the same passion for automotive performance and reliability.”
As the automotive aftermarket evolves, Toby says Brandlines continues to adapt, identifying new opportunities across emerging product categories and technologies.
“Its proactive approach to sourcing and partnership ensures that customers have access to the right solutions as vehicles and consumer demands shift toward more efficient, sustainable, and connected technologies,” Toby said.
“Brandlines’ leadership in gas strut systems and ride control solutions demonstrates a forward-thinking attitude that has kept it relevant and competitive for decades.
“By continuing to invest in innovation and technology, Brandlines remains well-positioned to meet the changing needs of distributors and retail customers.”

For more information go to www.brandlines.com.au