DRIVING CHANGE THROUGH DIGITAL INNOVATION

AutoOptix was an enthusiastic exhibitor and education program presenter at Autocare

The team at AutoOptix says they were proud to be part of Autocare 2025, both as an exhibitor and through the participation of Director, Dudley Leighton, who was a guest speaker in the Workshop Management program.
“As our first trade show since launching the AutoOptix platform, the event was a great success,” Dudley said.
“It provided a valuable opportunity to connect with new faces and reconnect with customers who’ve been with us since day one.
Dudley’s involvement in the Workshop Management session, ‘Cruising Into The Future: Preparing for Tomorrow’s Customers Today,’ opened up important conversations around transparency in customer communications.
He highlighted how leveraging digital communication channels can enhance customer service and, in turn, boost workshop profitability.
Following his talk, the AutoOptix stand was buzzing with interest.
“We had countless conversations about the real-world benefits and practical implementation of digital strategies in the automotive repair space,” Dudley said.
“We understand that change can be challenging. From small independents to large franchise groups, we’ve seen a consistent resistance to adopting new approaches.
“We often hear: ‘My customers trust me,’ ‘We’re booked out for weeks,’ ‘I’m making good money.’ And we get it – every AutoOptix director has either run or currently operates a high-performing workshop.
“Many of our customers are in the same boat. But digital tools aren’t here to replace what’s working – they’re here to enhance it.
“The benefits include improved customer engagement, time savings, streamlined operations, and increased profitability.
“Over the two days, we spoke with hundreds of workshop owners, and many forward-thinking businesses have already come on board.
“We also engaged with fellow suppliers and industry leaders to discuss the future of the industry – not just from the perspective of one workshop or one brand, but as a united sector.
“The key takeaway? As an industry, we must be collaborative, not competitive. The future isn’t waiting – it is already pulling into your driveway.”

To learn more about AutoOptix, visit www.autooptix.com.au or call 0433 661 746.