FILPRO AUTOMOTIVE EXPANDS ITS FRAM FILTERS RANGE IN AUSTRALIA
Filpro has built momentum around its FRAM Filters range within the aftermarket industry
Filpro Automotive says it boasts a portfolio of products covering filtration, workshop consumables, anti-freeze/coolants, performance chemicals, fuel additives and car care.
Partnered with market leading brands and world class manufacturers, such as FRAM Filters, Holts, Prestone, Redex and Simoniz; Filpro Automotive says its vision has always been to be the leading supplier of premium aftermarket brands that offer compelling value to customers.
Since starting here in Australia, following a long-standing, established business in New Zealand, Filpro has built momentum around its FRAM Filters range within the aftermarket industry. Months of working towards expanding on its offering has equated to a doubling of its part numbers and some other new instalments too.
The FRAM Racing Filter range landed in Australia late last year. Filpro says the racing filters, used extensively throughout NASCAR racing in the United States, offer a premium quality, premium performance and racing engine filtration product option for racing enthusiasts, high performance vehicle technicians and racing teams.
It says the high performance filter range coverage has applications to fit various vehicle makes and models. This includes many classic and current high performance drag and circuit racing engines, and a wide number of performance engine specifications including GM, Ford, Chrysler, Nissan and Honda engines, including GM LS1 and LS6.
The first injection of 4WD Filter Kits, with 23 part numbers, covers common 4WD applications and has seen stock being rolled out to re-sellers early this year. The 4WD Filter Kit range will see the introduction of more part numbers in the coming months. The solution for complete servicing requirements, Filpro says the 4WD Filter Kits contain oil filter, air filter, fuel filter, and cabin air filter where required.
An online catalogue of FRAM Filters, powered by AutoInfo, is available at www.framfilters.com.au
The online catalogue gives search options via vehicle or by part number. Vehicle specific search results show available part numbers across each filtration segment, whilst searching via part number will give part specifications and applications.
The online tool also gives up to date catalogue information for Australia, making it easy to find the right filter fitment for all customers, workshops and re-sellers. Location and contact details for national re-sellers can also be found on the FRAM Filters website.