If you’re finding it hard to attract and keep good, skilled employees, you’re not alone

Capricorn’s State of the Nation Report 2021 found 53 percent of Capricorn Members are very or extremely concerned about the skills shortage, with 43 percent naming it a top five challenge affecting their business.
The harsh reality facing the automotive industry in 2021 is that qualified technicians are in short supply and, unless we urgently work to tackle the problem now, the situation is only going to get worse.
How do we attract good people when, to take an example, the mining and resources industry (which is moving into a boom phase) can offer six-figure salaries?
In fact, there’s a lot we can do—both at an individual business level and an industry level. Our biggest opportunity is to encourage a new generation of talent, as this is our pipeline for the future.
But first, we’ll need a change of attitude. State of the Nation found less than half of us believe young people will find the automotive industry an attractive place to make a career.
We must reframe our messaging around this, because automotive is a fantastic industry with lots of incredible opportunities and an exciting future. It’s time to start talking up careers in auto and stop talking them down.
How do we make the careers we’re selling more attractive? We can start by creating workplaces with strong and positive cultures – the kind of places young people want to work these days.
We can tackle pay rates, too. The opportunity here is to review charge-out rates for labour. Ensuring that we are charging what our skills and experience are worth means we can pay our staff more.
If you were ever considering bringing on an apprentice, now’s the time to do it. Not just because there’s a lot of support available, but because our industry desperately needs them. We need new apprentices. Without them, this skills shortage will roll on and on, into the future, with no end in sight.
The State of the Nation report is full of insights and advice to help you build a stronger business. If you are interested learning more about how you can benefit by joining Capricorn, I encourage you to email to arrange a visit from your local Capricorn representative.
Yours cooperatively,
David Fraser
Group CEO, Capricorn Society Ltd

For more on Capricorn Society membership, visit