FRANKFURT’S AUTUMN TRADE FAIR SEASON UNDERWAY
Automechanika Frankfurt Digital Plus and the Hypermotion Frankfurt conference and trade fair were completed successfully in September
Following a forced, one-and-a-half-year break, from 14 to 16 September Messe Frankfurt was finally able to welcome exhibitors and trade visitors to two of its own events at its home venue.
Three hundred and eighty-eight exhibitors took part in the special Automechanika Frankfurt Digital Plus event and the Hypermotion Frankfurt conference and trade fair.
Of these, 53 percent were present in person in Frankfurt, with the remainder participating online. Approximately 10,000 visitors from 70 countries followed the three-day trade fair programme live in Frankfurt and online.
Two-thirds of the participants made use of the many new digital features to do so on-screen, including live streams, intelligent matchmaking, and one-to-one video calls.
The platform played host to approximately 25,000 interactions in all. The streams were viewed 21,000 times, while 1,600 video calls were made.
“The trade fair engine has been started, and the mobility and logistics industry got everything underway,” Messe Frankfurt Member of the Executive Board, Detlef Braun, said.
“Finally, exhibitors and trade visitors had the opportunity to get together in person again and make new contacts – both on site on the exhibition grounds and on the digital event platform with international industry players.
“Following a long dry spell, the familiar trade fair feeling was quickly established – only this time it was with masks and a requirement that people be vaccinated, tested or recovered. It is a good warm-up for Automechanika Frankfurt and Hypermotion next year.”
The concept behind both events – an in-person trade fair supplemented by the ability to participate digitally – was well-received by exhibitors and visitors alike.
“I am delighted that we are back at Automechanika – in person,” SATA Managing Director, Albrecht Kruse, said.
“It is our most important trade fair. I think that the hybrid format of this year’s event has been a complete success, particularly for the international public that is unable to travel to Frankfurt, as it makes it possible for them to be a part of the action.
“Even so, I believe that meeting with customers in person is extremely important. The Automechanika team has really outdone itself in making this format a reality for Automechanika Frankfurt.”
The next regular Automechanika Frankfurt will be taking place from 13 to 17 September 2022.
The next Hypermotion Frankfurt will be held in conjunction with the German Mobility Congress (DMK) from 15 to 17 November 2022 in Frankfurt.
For more information, visit www.automechanika.com