Cars in the Cloud organisers say the online show concept is a first for the ANZ region

On Thursday the 26th of November, Cars in the Cloud will host its second virtual trade show.
Cars in the Cloud was conceived when COVID-19 hit, when show organiser GUD Holdings was looking for a way to stay connected with its primary customers – mechanics – during this tumultuous period.
The primary objective of the Cars in the Cloud concept is to educate mechanics and resellers about the latest products, technologies and trends in the automotive aftermarket; by sharing relevant industry information and key technical content.
While Cars in the Cloud started as an idea at GUD Holdings, it has quickly expanded to include several other leading aftermarket brands including Narva, Projecta, Philips, Trico, Osram, Exedy, Century Yuasa,, Penrite, Gates, KYB, NGK/NTK, Ryco Filters, Permaseal, DBA, and IM Group.
“Cars in the Cloud connects mechanics to leading aftermarket brands,” GUD Holdings Chief Innovation Officer, Bart Moonen, said.
“Our mission is to spark a conversation amongst thought leaders in the industry and our virtual trade shows create a space for brands to reveal new products and for mechanics to talk shop with tech experts and bright business minds.
“We want experienced mechanics to stay ahead of the game, and to inspire the next generation to be bold.
“Knowledge is power, and we like to share it, for free. So, we have created a unique 3D experience which is not just another webinar. The look and feel are very different to a standard website or standard webinar.”

The virtual space comprises:

  • 16 garages: a place for visitors to chat to brand reps and learn about their products via brochures, videos, and other means.
  • Café: a place for visitors to chat and network with each other.
  • Conference Space: an online auditorium that hosts keynotes by industry leaders with live Q&A via video feed.

“Cars in the Cloud is the one stop shop for anyone wanting to connect with leading aftermarket brands and industry thought leaders,” Bart said.
“We launched the platform on Thursday the 30th of July 2020 and for our first event we welcomed more than 800 unique visitors who spent more than 200 hours watching, reading and chatting.
“Since that first event, we have spent a lot of time talking to visitors and exhibitors to understand how we can make our virtual trade show even better.”

New elements to be introduced for the next event on Thursday the 26th of November 2020, are as follows:

  1. Video chat.
  2. Tech talks by leading brands with live video Q&A.
  3. More keynotes and live Q&A sessions from industry thought leaders, including AAAA Chief Executive Officer, Stuart Charity.
  4. Technical training sessions on topics like vehicle diagnostics.
  5. New and improved content, including more than 30 hours of live content to choose from.

The next Cars in the Cloud event will be held from 12.00pm to 8.00pm AEDT on Thursday the 26th of November.

To register for free, visit