FUTURE-PROOFING THE PERFORMANCE AFTERMARKET
A look at opportunities to make money out of the growing EV carparc
The world is turning to electric low-emission transport, a sector which is expected to accelerate rapidly in Australia throughout the next decade.
Even motorsport is turning to EVs with the fledgling Formula E racing series growing in popularity year on year. Tesla’s Model S and Model 3 Performance target a market sector that previously would have paid the price for high performance sports cars and sports saloons, so what does this mean for the automotive aftermarket and the accessories sector in particular?
While there has been lots of concern within the automotive aftermarket industry about what a potential decline of Internal Combustion Engine (ICE) powered cars will mean, AAAA member company EVUp claims there will be many opportunities.
EVUp client, airline pilot Steven, explains he is as keen to accessorise his Tesla Model 3 Performance as he has been with any other car he has owned. Steven describes himself as a revhead who has previously owned a WRX STI but as a father of two, has become more eco-conscious.
“Owning a Model 3 is a small step environmentally, but I wanted to be at the start of this EV movement, and I hope that owning this car will influence others in the transition to transport electrification,” Steven said.
“I’ve never spent this much on a family car, until the Model 3 came along. Put simply, they’re unique. The first time behind the wheel was pure amazement and joy. It’s on par with the first time I piloted an A380, that’s how much I rate it.”
For his Model 3 Performance, Steven installed a chrome delete kit from the US, wheel centre caps, wheel nut covers from Hong Kong and paint ceramic coating done locally.
The wider EV community is buying wireless phone charging pads, auto trunk openers, floor mats, touchscreen glass protection, wheel rims and paint touch up kits from overseas suppliers. Also common are paint protection film, bike and roof racks, spare tyre jacks and tools, tyre puncture plug kits, glass roof sunshades and drag performance meters.
There are many aftermarket businesses watching the evolution of electric vehicles overseas, such as AAAA member MAHA Australia who is working with Porsche to deliver hoists for the all-electric Taycan sports sedan, due in Australia later this year. Four dedicated bays are being installed at Porsche’s Melbourne workshop, with space for a cart to slide in for easy underside battery pack removal.
Castrol is working with OEMs to develop ‘e-fluids’ for hybrid and electric vehicles to reduce torque stress on gears and bearings, which is compatible with components which conduct electricity.
EVUP’s partner company, EVolution Australia, is working on ICE to EV conversions for eco-tourism social enterprise Jaunt Motors. Fourteen Series 2a Land Rovers create a fleet of zero-emission off-road vehicles which can be rented for the weekend by eco-aware adventurers.
EVUp has a team of electric vehicle charging infrastructure specialists who are creating an intelligent, integrated and connected network of AC and DC charging for Australian EV owners.