The flagship product has launched as an already proven performer

Bridgestone, recently again voted as Australia’s most trusted tyre brand, has launched its new flagship performance tyre, Potenza Sport.
Engineered using state-of-the-art tyre technologies, Potenza Sport is optimised for high-speed stability, braking performance and wet handling, and is an advancement over the predecessor S007A and other products in the Potenza range.
Potenza Sport enters the Australian market as a proven performer, having claimed the top sport spot in the acclaimed AutoBild Sportcars’ 2021 Sports Tyre Test earlier this year.
Bridgestone Australia’s Sales Director, Heath Barclay, says Potenza Sport will be a popular choice for Australian performance motorists because of its exceptional handling characteristics as well as the breadth of fitments available.
“Potenza Sport raises the bar for premium performance tyre products and represents the spirit of its ‘Better Never Settles’ tagline,” Heath said.
“This new tyre benefits from Bridgestone’s extensive experience in developing cutting-edge tyre technologies and innovations. Potenza Sport is designed to meet the driver’s needs and expectations by unlocking the performance of their vehicle while keeping them in control.
“The key to its success in our market is the extensive range of fitments available, making it suitable for a broader range of vehicles – highlighted furthermore by the revival of sizes in the Potenza range, and the introduction of new sizes specifically to cater to the rise of performance SUVs.”
Potenza Sport launches with an extensive range of 64-sizes from 17 to 22-inch options for Australia, with 18 sizes either revived or introduced through the product’s launch. This includes seven sizes specifically for SUVs.
It is available in sizes to suit VW Golf R, Subaru WRX, Holden Commodore SS and HSV Clubsport, BMW M3/M4, Audi RS3, performance skewed Mercedes-Benz models, Toyota Supra, Kia Stinger, Ford Focus RS and Mustang, Porsche Cayman and 911, and Lexus IS to name a few.
Through the expansion of the Potenza Sports size range, it is also ideal for fitments such as Porsche Panamera, Honda Civic Type R, Audi RS7, Range Rover Velar, Mercedes-Benz GLS and GLE Class, Maserati Ghibli, and BMW X5 and X6.
Potenza Sport has also flexed its credibility through key original equipment fitments on some of the most prestigious models, including the Maserati MC20 supercar, Lamborghini Huracán STO, and the BMW 8 series, amongst others.
The new Potenza Sport is available now through Bridgestone’s extensive network of Bridgestone Select and Bridgestone Service centres, as well as through reputable tyre retailers across Australia.

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