With the launch of its biggest loyalty initiative yet, the Burson Insiders Club, Burson Auto Parts is giving workshops across Australia a smarter way to turn everyday purchasing into real rewards

Built specifically for hardworking workshop owners, the Burson Insiders Club has been designed to reward the purchases you are already making with Burson Auto Parts.
“Every order of parts, every restock of workshop essentials, every investment in tools and equipment to keeping your customers moving and workshops operating, it all adds up. Now, those orders pay you back!” Burson Auto Parts Group Marketing and Communications Manager, Fiona Gotas, said.
“Unlike complicated rewards programs, the Burson Insiders Club keeps things simple.”
Members earn points on eligible purchases, and those points convert into tangible Rewards Points.
“That means no gimmicks, it is just straightforward value for loyal Burson customers,” says Fiona.
The program is open to all Burson Trade account holders, including customers purchasing through Capricorn accounts.
Registration is quick and easy and once signed up, members can start earning immediately and explore a comprehensive rewards catalogue.
The program offers exciting bonuses and continual opportunities to earn, giving customers something tangible in return for being part of the Burson family.
“There are thousands of reward options spanning from technology, appliances, gift cards, lifestyle products and more,” Fiona explains.
“Whether you want to, reward your team or treat yourself, there’s something to suit every goal.
“Members can also accumulate points over time to unlock even greater rewards.”
Since opening its doors in 1971, Burson has grown alongside the trade, becoming one of the most trusted names in automotive aftermarket nationwide.
Its reputation has been built on decades of genuine partnership with mechanics and workshops across Australia, with relationships that have shaped the business and helped anchor it as a cornerstone of the industry.

“Honouring that loyalty has always been central to the identity of Burson,” Fiona said.
“We take pride in recognising the customers who stand with us every day, offering rewards and benefits that reflect the value of those long standing connections.
“These meaningful advantages have played a defining role in the success of Burson and have helped the brand remain strong for more than half a century.
“The introduction of the Insider’s Club represents the next step in that commitment, providing workshops with a new way to be acknowledged for their ongoing support, and reinforcing the sense of belonging that has long been part of the Burson experience.
“By choosing Burson, workshops gain more than quality parts, they gain access to a program designed to deliver real value, every time they shop.”
As Burson marks 55 years of service to the automotive industry, the launch of this program arrives at a moment that feels both timely and symbolic.
From selling parts in the back of a car boot in Melbourne to becoming Australia’s leading supplier of parts, tools and equipment to the trade, Burson’s history has been built on one core belief: being the number one trusted trade partner.
The name Burson was created as a combination of the respective names of founders Garry Johnson (the “Son” in Burson) and Ron Burgoine (the “Bur” in Burson.)
From its humble beginnings, the business quickly grew as it expanded its range of products and services.

Today, Burson have more than 1800 team members and over 220 stores across Australia, building a reputation with mechanics and do-it-yourself enthusiasts nationwide.
Burson is treating its anniversary as an opportunity to acknowledge the people behind the industry – the mechanics, workshop owners, suppliers and our team members who have trusted and grown with the company.
In line with this, Burson has launched the “Our Story Is Your Story” campaign, a year-long celebration recognising the people, the trade and the community that have shaped the business since 1971.
Also recently unveiled has been a new 55-Year Anniversary logo, which blends heritage with modern design, paying tribute to the brand’s origins with keeping the original Burson blue colour palette.
The 55-year milestone celebrations will extend across 2026 with a dynamic program of activity.
This will include the Australian Auto Aftermarket Expo, integrated brand experiences, trade-focused activations, initiatives designed to reward loyalty and deliver greater value for customers, motorsport partnerships, and a special commemorative promotion tied to a much-loved and iconic global brand.

To learn more about the Burson Insiders club and to join, visit www.burson.com.au/insiders-club