One of Australia’s largest tyre, automotive service and repair retailers, Kmart Tyre & Auto Service has announced its nationwide rebrand

The rebrand to mycar comes following the acquisition of Kmart Tyre & Auto Service by Continental AG.
mycar says it will remain focused on delivering high-quality workmanship, a great in-store experience and industry-leading guarantees, all at an everyday low price.
“We’re really excited to be launching the mycar brand and entering into a new and exciting chapter for our business,” mycar Managing Director, Adam Pay, said.
“We will be continuing to invest in our teams and our key projects, that will help shift the customer experience and carry the new brand forward.
“One of our key opportunities for the future is to be where drivers need us the most.
“The convenience of our existing store network, our plans to grow store numbers, and our mobile tyre fitting service are all focussed on providing customers with ultra-convenience.
“We now have the opportunity to adopt a brand that speaks more about the type of work we do and the relationship we have with our customers.”
The rebrand will commence in stores from major metro areas through to all regional locations from June.
mycar will continue to provide tyre replacement, vehicle servicing and general repairs which Adam says will be “all backed by our expert advice, great benefits such as the tyre care plan, and our lifetime guarantee on workmanship.”
mycar has 1300 team members across 260 locations nationwide and is the single largest employer of apprentice technicians in Australia.

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