KYB RANGE EXPANSION
More European shock absorbers listings added to the range
For more than 65 years, KYB has developed suspension products for a wide range of applications including railroad, aircraft landing gear and, of course, for passenger and commercial vehicles.
KYB says as experts in the suspension field, it invests in continual market research, vital to identifying market trends and opportunities.
“In Australia especially, we monitor car parc data closely to ensure our product range is aligned with demand,” KYB Australia Product Marketing Manager, Larry Coulthard, said.
“We identified a significant shift in preference towards European manufacturers and those cars are about to hit the aftermarket in large volumes.”
To combat this shift in demand, the team at KYB says it has worked tirelessly to increase their range of replacement shock absorbers for European vehicles.
Last year, KYB’s range expansion included more than 540 new part numbers, which resulted in approximately 2400 new European listings.
Since then, the KYB range of shock absorbers and struts has continued to expand, with more car applications added to the large range of European car makes and models.
KYB says its suspension products are vehicle specific, making each part ideal for its corresponding make and model. In addition, KYB states it considers the specific factors that each unique vehicle demands, for example: vehicle type, intended use, level of comfort and performance.
KYB is distributed by NGK Spark Plug (Australia) Pty Ltd.
For more information, contact KYB on 1300 554 059 or visit www.kyb.com.au