LOCTITE NOW AT SUPERCHEAP AUTO
The company has partnered with the leading automotive retailer in Australia and New Zealand
From the second quarter of 2023, consumers can expect to see a newly packaged range of Loctite thread lockers and Loctite thread sealants stocked at Supercheap Auto, one of the leading auto spares, parts and accessories retailers across Australia and New Zealand.
Previously, Loctite thread lockers and thread sealants were only available at three auto aftermarket retailers in Australia and New Zealand.
This partnership with Supercheap Auto will offer consumers easier access to Loctite’s thread lockers and thread sealants, which help to secure nuts, bolts, and threaded fasteners and prevent fluid leaks on threaded fittings.
To improve the in-store shopping experience, the packaging of Loctite’s thread lockers and thread sealants launched in the stores has been designed with the customer in mind.
The convenient pack size makes the Loctite product an essential item in any mechanic’s toolbox, says Loctite, which states the application images and key features displayed on the front of the product’s pack help customers to quickly understand how the product is used and make informed purchasing decisions.
“With the addition of Supercheap Auto, we now have four auto aftermarket channel partners in Australia and New Zealand,” National Account Manager – Distribution, Adhesive Technologies, Neil Board, said.
“This significantly increases our footprint in Australia and New Zealand and boosts our competitive edge in reaching new consumers.”
With more than 300 stores stocking premium brands across Australia and New Zealand, Loctite says Supercheap Auto has established itself as a reliable source of information for car maintenance.
In addition, it has captured a significant portion of the motor vehicle parts retailing business in Australia and New Zealand.