MILWAUKEE WINS PRESTIGIOUS AWARD
The tool specialists took out the top honour at the recent GPC Asia Pacific PACE Awards
Milwaukee Tool claimed the coveted Supplier of the Year Award at the recent GPC Asia Pacific PACE Awards (formerly known as the Hall of Fame).
The PACE Awards have become colloquially known as the ‘Pace-ies,’ with PACE standing for ‘Partners Awarded and Celebrated for Excellence.’
Milwaukee’s Supplier of the Year (Australia) award capped off an amazing night for the power tool brand, which also took home the Exceptional Service to the Store Network (New Zealand) accolade. Milwaukee says these awards truly solidify its partnership with GPC Asia Pacific and are testament to the success of its ‘end-user first’ approach.
The awards were presented as part of a special gala dinner which was held at Melbourne’s prestigious Metropolis in Southbank and compered by Repco Supercars television commentator, Neil Crompton.
The night opened with a high-energy video which brought together the Repco and NAPA brands and highlighted some of the biggest achievements of the two businesses from the past 12 months.
GPC Asia Pacific Chairman, John Moller, set the scene at the award ceremony by reflecting on the importance of strong relationships with Suppliers and Partners.
The Supplier of the Year Award recognises high performance in a range of criteria including Continual Innovation, Learning and Development, DIFOT Performance, Customer First Focus and Continual Support of the Stores and Support Functions.
Group Managing Director of Techtronics Industries Australia and New Zealand (the parent company of Milwaukee Tool Australia and New Zealand), Michael Brendle, told Australian Automotive Aftermarket Magazine the Award meant a lot to his company.
“We’re extremely proud to win this award as it recognises how well our whole team across Australia and New Zealand works together to ensure that our collaboration with GPC runs extremely well,” Brendle said.
“The automotive channel is very significant to us and having this partnership with GPC provides strong connection moving forward. It has given us the ability to really connect with our automotive user base, particularly with Milwaukee’s innovative products in the automotive space.”
Brendle believes the award stands Milwaukee Tool in good stead as it takes on the challenges of the future.
“We offer a lot of innovation to our users for the workshop environment. Our M12™ platform really does lend itself to the automotive space. By offering cordless technology, we are able to replace air tools and it is important to us that our solutions are improving the users’ safety, while giving them even better product performance in the workshop,” Brendle said.
“We are shaking up the automotive hand tool category – which has been dormant in the industry for a while – with some incredible hand tool innovation. We are really catering to the needs of the automotive professional to give them more access in hard-to-reach spaces, along with more power, more comfort and more control in their work.
“It is going to be an exciting time ahead for our users.”
Former AAAA President, Rob Cameron, was also presented an award for his leadership and guidance whilst navigating the COVID-19 period and maintaining a focus on looking after the GPCAP Team, suppliers, and customers.