MONROE LAUNCHES NEXT EVOLUTION SUSPENSION TECHNOLOGY
Monroe says it continues to lead the industry in Original Equipment and aftermarket suspension technology, ensuring general automotive repairers and suspension specialists have access to the same suspension technology as the world’s leading vehicle manufacturers
Along with providing the nation’s most durable and advanced replacement ride performance products, Monroe Australia says it is also committed to assisting the trade in supporting their business growth during the unprecedented disruption caused by the COVID-19 pandemic.
Testament to this commitment is the 2020 launch of Monroe Intelligent Suspension – RideSense. This premium replacement electronic shock absorber range offers Australian automotive service workshops and suspension specialists with 23 direct-fit part numbers for popular modern makes and models.
These new shock absorbers reportedly provide workshops with the most advanced replacement shock absorbers that are completely compatible with Monroe manufactured Original Equipment electronic suspension systems.
Once a concept of futuristic automotive wishful thinking, Monroe’s world leading research and development has taken the concept of constant compression and rebound force adaptability for different driving conditions to reality for leading vehicle manufacturers. Monroe explains it then ensured these technologically unparalleled ride performance products were promptly made available to the automotive aftermarket.
Unlike traditional passive suspension systems that use mechanical shock absorbers and springs to control suspension movement, intelligent suspensions feature electronic dampers that adjust a vehicle’s ride and handling characteristics based on driver preference and changes in the driving environment.
Many vehicle brands including Audi, BMW, Ford, Infiniti, Land Rover, Mercedes-Benz, Nissan, Peugeot, Renault, Seat, Skoda, Toyota, Volkswagen, and Volvo offer models equipped with adaptive suspensions from the Monroe Intelligent Suspension product portfolio.
Monroe Intelligent Suspension – RideSense shock absorbers connect directly to a vehicle’s Electronic Control Unit (ECU). The ECU sends the shock absorbers vehicle performance data, including acceleration, body displacement and steering angle. Each RideSense shock absorber then uses this data to adapt its compression and rebound force settings within ten milliseconds to provide superior handling, comfort and vehicle safety by ensuring constant tyre to road contact.
Featuring a host of Monroe leading-edge technologies including highly advanced valving, Monroe says these new shock absorbers ensure the continuation of an “as new” driving experience for motorists driving vehicles fitted with Monroe developed Original Equipment electronic suspension systems.
Monroe also provides its industry leading five-year product warranty on all RideSense shock absorbers. This along with the vast Monroe OE Spectrum shock absorber range, remain the only ride performance products with a five-year warranty, says Monroe.
Monroe helps to grow businesses out of COVID-19
Monroe says it is committed to ensuring your business can service and repair the very broad variety of makes and models on Australia’s roads by providing the latest in ride performance technology, while also providing this country’s largest range of general passenger, commercial/heavy duty, 4WD and SUV model ride performance replacement products.
This has never been more important than right now. Just like most Australian consumer service businesses, 2020 has exposed unprecedented financial and operational challenges for automotive repairers and suspension specialists alike.
As more vehicles are returning to our roads and with new car sales softening, more people are electing to retain and maintain their cars. Both of these factors provide business growth opportunities for automotive repairers and specialists.
An important vehicle safety factor that tends to be overlooked is the checking of worn shock absorbers. According to independently sourced market statistics, the current Australian industry standard for shock absorber replacement is eight out of every 100 vehicles serviced or inspected.
Based on known shock absorber wear rates for urban driving kilometres travelled, it is clear from these suspension replacement statistics that not enough vehicles are being checked for shock absorber wear. If your workshop’s shock absorber replacement rate is low, Monroe conservatively estimates you are missing out on approximately $44,000 of revenue per year.
To assist automotive repairers and suspension specialists to grow their business as more vehicles return to our roads, Monroe has produced a six-minute video explaining how to improve your business’ shock absorber replacement rate.
By providing your details and watching this video, you could win $100 Monroe Money cards or a set of Monroe OE Spectrum shock absorbers for the vehicle of your choice, drawn each month until November 2020.
Monroe invites you to visit the Monroe Australia website at www.monroe.com.au/workshop
All too often, many customers only learn their shock absorbers need replacement when something has gone terribly or tragically wrong. By informing your customers of the increased emergency stopping distances, reduction of steering response and excessive tyre wear effects of worn shock absorbers, you are assisting them to make sensible and highly responsible vehicle maintenance decisions.
Further, Monroe says that by selecting its products, you are providing your customers with quality direct-fit shock absorbers for their cars, designed and manufactured to meet or exceed Original Equipment specifications.
The Monroe Win and Watch business growth initiative joins Australia’s leading aftermarket ride performance product manufacturer’s popular and well-established workshop customer support program, the Monroe Safety Specialist program. This localised marketing and promotional program has reportedly assisted to significantly increase automotive workshop shock absorber inspection and replacement enquiries and subsequent shock absorber replacement business for more than a decade.
Monroe explains that its Safety Specialist Program enables any automotive workshop no matter what size, to become a direct part of Monroe’s national marketing strategy. Monroe Safety Specialists are listed on the Monroe Dealer Locator page located at www.monroe.com.au which is used by more than 20,000 consumers per month to locate their local suspension checking and replacement expert.
Your own business is also featured as a Monroe Safety Specialist on the Monroe website complete with a photo and contact details while a toll-free national hotline number ensures you capture car owners seeking suspension checking and replacement in your area. Monroe says this along with its major national advertising and consumer communications efforts, generates repeat customer leads from motorists in your local area.
An affordable $75 investment provides every Monroe Safety Specialist with point of sale marketing collateral including a framed certificate, one counter mat, note pads and pens, 25 seat protectors, a tyre pressure gauge, product information and brochures. This ensures your customers can easily identify your business as a Monroe approved and supported shock absorber inspection and replacement workshop that genuinely cares about road safety.
In addition, every member of this exclusive program also gains unlimited access to Monroe’s detailed technical database of application information, fitment tips and advice thanks to free membership to Australia’s largest automotive technician online community, www.mechanic.com.au (valued at $195). This access can assist with locating new technicians and gaining advice on improving workshop operating practices, while also offering additional promotion for your business.
In addition to this, Monroe says it also supports suspension replacement business growth through equipment that increases productivity and assists technicians in testing worn shock absorbers.
Monroe explains that the Monroe Shock Absorber Tester is an easy to use handheld high-tech tool that enables automotive technicians to test shock absorber wear on passenger and light commercial vehicles within seven minutes. The tool reportedly makes it easier to clearly identify an otherwise invisible danger to vehicles that you are servicing using rebound and damper ratio methodology.Technicians can also Bluetooth-link the tester to print reports for their customers.
Monroe also exclusively provides another important tool to assist workshops in increasing their suspension business, productivity rates and workplace safety: the Branick 7600 Strut Spring Compressor.
This complete metal spring compressor is suitable for use across a vast range of simple and more difficult coil configurations, featuring a long handle that provides extra torque to make compression both easier and safer to use. It can be wall or trolley mounted and can safely handle the entire spring exchange requirements for most Australian workshops including Heavy Duty, Ford F-150, Toyota Hilux and FG Falcon models without the need for additional adaptors.
“By offering the latest suspension technology to the aftermarket and supporting our trade customers, we are assisting their business growth with our Watch and Win video along with our well established and successful Monroe Safety Specialist program,” Monroe Marketing Manager, Brydon Tweddell, said.
“We are also ensuring that independent repairers can meet aftermarket demand while helping to increase general shock absorber replacement business during this challenging time.
“More importantly, our support measures and specialised tools are also designed to set the foundations in place for suspension business growth well into the future.”
Monroe invites you to become a Monroe Safety Specialist or find out more about Monroe’s workshop tools by contacting your Monroe Territory Manager or calling Monroe Australia’s customer service team on 1800 088 205.
For more information, visit www.monroe.com.au