Bluechem is a German-engineered range of workshop-focused additives, service fluids, and decarbonising systems

MotorActive has added another major name to its brand portfolio, taking on the Australian distribution of Bluechem from September 1, 2025.
Already established in Australia and trusted by technicians worldwide, MotorActive says the Bluechem brand is well regarded for its TÜV-certified quality and proven ability to improve vehicle performance, reduce emissions, and streamline servicing procedures.
Its products are sold in more than 100 countries, with a reputation built on innovation and reliability.
The shift to MotorActive distribution brings the brand under the same umbrella as Meguiar’s Car Care, ColorSpec, Mobil Lubricants, and ELF Lubricants, further consolidating MotorActive’s position as a supplier of premium automotive solutions.
With established nationwide coverage and a strong trade presence, MotorActive says it is positioned to expand Bluechem’s reach and integration within the workshop sector.
For the trade, MotorActive says this means continued access to the Bluechem range, now backed by its proven distribution expertise and support.
The MotorActive team says the focus remains on providing practical, high-quality service products that help workshops meet both performance and environmental demands.
MotorActive’s acquisition of Bluechem distribution reportedly represents a significant step in its strategy of delivering global category leaders to the Australian market.
MotorActive states the addition strengthens the company’s offering to professional workshops, ensuring technicians have access to trusted solutions across a wide range of servicing needs.

For more information, call MotorActive on 1800 350 622 or sales@motoractive.com.au or speak with your local trade representative.